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Acxiom Acquires SmartDM To Enhance Integrated Solutions to Mid-Sized Enterprises

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Jan. 7, 2005--Acxiom(R) Corporation (Nasdaq:ACXM) today announced it had acquired SmartDM, a full-service direct marketing agency based in Nashville, Tenn., that offers comprehensive direct marketing services and information management for mid-sized companies.

"With the acquisition of SmartDM, Acxiom enhances its ability to provide the sophisticated information management capabilities to mid-sized companies that we offer to the largest, most respected companies in the world," said Acxiom Company Leader Charles D. Morgan. "More and more of Acxiom's mid-sized clients and prospects are asking for a complete solution that provides the technology platform, complete data management and fully integrated direct marketing services. The combination of Acxiom's information management capabilities with SmartDM's ability to integrate e-mail, direct mail and call center marketing activities is a win-win for mid-sized companies."

"SmartDM has been successful in helping mid-sized companies fully integrate direct marketing and information management processes that the companies were unable to develop and implement on their own, and we are pleased to have them as part of the Acxiom team," Morgan said, noting that the SmartDM acquisition is one element of a strategy to further penetrate the mid-tier market.

SmartDM offers four main channels of direct marketing information services, including direct mail, e-mail, Customer Relationship Management and data management. These channels provide clients with a fully integrated information management platform that allows companies and organizations to transform data into useful business knowledge resulting in effective marketing decisions and campaign strategies.

SmartDM Chief Executive Officer Richard Maradik described Acxiom as a leading global provider of information management services, including technology, data, business intelligence and consulting. "We're proud to be a part of that continuing creativity and imagination. We believe our experience and expertise in serving specific market sectors will broaden and enhance Acxiom's already advanced competency in the customer information management and CRM services space," Maradik said.

SmartDM Holdings, Inc. is a privately owned company that has 90 employees in the company's main office in Nashville and in Kansas City, Las Vegas and New York. SmartDM has more than 100 clients, including Wyndham Hotels Worldwide, Gaylord Entertainment, Harrah's Entertainment, the American Red Cross, Comcast-Spectacor, several leading consumer finance and mortgage companies, the National Basketball Association, Bass Pro Shops and many other sports-related enterprises.

About Acxiom Corporation

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Japan. For more information, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

Melissa Data Announces Home Sales Alert

Weekly e-bulletin lets real estate professionals, buyers and sellers monitor home sales activity by ZIP Code.

Rancho Santa Margarita, CA (March 9, 2005) – Melissa Data, a leading provider of data management software and services, today announced the availability of Home Sales Alert, a weekly email bulletin of recent home sales and trends.

Want to know the selling price of every home on every street in most any ZIP Code? Home Sales Alert has these answers, and they will be delivered right to the e-doorstep of opt-in subscribers.

Real estate agents, brokers, property managers, home buyers, home sellers and curiosity seekers can benefit from this up-to-date free resource that allows subscribers to choose the areas they want monitored.

The newsletter provides useful information covering a seven-day period, such as the number of homes sold in the ZIP Code, the selling prices, the street names, date the transactions were recorded, and the Zip Code’s average home sales price.

“Our fast, easy resource will help real estate industry professionals and home buyers & sellers make better decisions,” said Raymond Melissa, president and founder of Melissa Data. “The Home Sales Alert lets users know what the value of homes are in the area they’re monitoring, which is useful when purchasing a home or researching a neighborhood. All they have to do is subscribe online and select a ZIP Code to be watched.”

Melissa Data specializes in ZIP Code-related data. The company’s Online Lookups site features 28 specialized databases to search. Visitors can use this Internet site to verify mailing addresses, update phone numbers and access the latest demographic data on states, cities and counties. Every day more than 60,000 people visit this Web resource.

Users also can find information about public schools, look up climate averages, find campaign contributors, get statistics on income taxes and labor, and learn about U.S. place names. One popular search is the phone number lookup. With this feature, a user can easily trace the origin of a phone call from a caller ID service.

Editors are invited to register for the Home Sales Alert by visiting the company’s Web site at www.melissadata.com/homesalesalert.

About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data provides solutions for address and phone number validation, postal coding, data enhancements and sales leads. Every day more than 70,000 people visit the company’s Web site. A powerful line of software, databases, programming tools, and hygiene services has made Melissa Data a recognized leader in the data quality industry. For more information, or to request trial software, contact Melissa Data at 1-800-800-6245 or visit www.melissadata.com

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