Monday, May 21, 2007
Subscription Acquisition Mailings for Eating Well Magazine
Strategic Marketing Firm Helps Publisher of Award-Winning National Consumer Magazine Reach Subscribers and Advertisers
WILTON, CT (PRWEB) May 21, 2007 -- Canterbury Graphics Strategic Marketing (CGSM; www.cgsm.com), a direct-marketing agency, has been selected by Eating Well magazine to assist in the publication's ongoing effort to increase circulation and galvanize advertisers to the brand whose mission is to deliver ideas, knowledge and inspiration for lifelong healthy eating. CGSM has been awarded the creation and production of Eating Well magazine's new business mailings.
"CGSM's experience in magazine publishing and increasing new subscribers were deciding factors by Eating Well magazine in choosing to work with our team," said Mark Kolier, CGSM president. "We are pleased to have been chosen by Eating Well magazine to help accomplish its mission for both readers and advertisers."
The Eating Well campaign is a strong direct marketing effort that includes refreshed creative and copy for a classic editorial 6 X 9 package and a monarch (voucher style) package. CGSM expects the campaign to begin in June 2007 and continue throughout next year.
CGSM is a privately-held direct-marketing agency specializing in the marketing strategy, design and production of direct mail-packages and inserts. Its print production skills combined with a focus on data analysis and modeling make it possible for CGSM to offer a unique approach to customer acquisition and retention that takes into account all the complex details of a direct-mail marketing campaign without ever losing sight of the overall business objectives. For more information, please visit http://www.cgsm.com or call 203-563-9233.
For a press kit or to schedule an interview, please contact:
Communication Strategy Group for CGSM
Press Contact: Jill Cirigliano
Company Name: CGSM