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RediMail Buys Rite-Jet System from Kirk-Rudy

Redi-Mail Direct Marketing Announces Purchase of Specialty Printing System from Kirk-Rudy. Specially Designed System Enhances Redi-Mail's Capabilities in High Speed Specialty Imaging.

FAIRFIELD, NJ, March 28 - Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc. and a leading industry provider of sales and marketing support services including list management and sourcing, database, lettershop and fulfillment capabilities, today announced a contract to purchase a Rite-Jet system from Kirk-Rudy, Inc. The specially designed and manufactured printing system utilizes the latest printing technology. The unit configured with upgrades will handle various page sizes while imaging singles (one side) or duplex (two sides).

Multiple dryers, 600 x 600 D.P.I., thirteen available print colors and all Windows® TrueType font capability make the system an excellent choice for quality high-speed specialty imaging.

"We are pleased with the relationship with Kirk-Rudy and this special piece of equipment will allow us to further address some specific client needs, particularly in the large self-mailer area," commented Jay Mena, vice president of operations for Redi-Mail Direct Marketing.

"We've worked with Redi-Mail before and they are a quality, well established mail shop, always developing their capabilities," said Tom Kirk, president of Kirk-Rudy, Inc. "This is a new, specially designed and manufactured machine, and to my knowledge the only one in the area. We're pleased to be partnering with Redi-Mail on the effort."

Kirk-Rudy is a world leader in the manufacture of high volume addressing, inserting, attaching and related paper handling equipment for the direct mail, printing, newspaper and card industries. The company offers its customers an extensive product line along with the ability to engineer customized paper handling solutions. Modular by design, many of the products work together allowing them to be configured according to the job requirements.

Redi-Mail Direct Marketing - As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with secure, state of the art data management and production facilities to offer complete mailing and fulfillment services. Data collection services include list sourcing, database management, data entry, web site development and hosting, outbound email and fax programs. Laser production includes cut sheet, continuous form and MICR. Production covers two shifts, generating over five million pieces of mail per week through both hand and machine assembly. Redi-Mail is an active member of the U.S. Postal Council and the facilities include an in-house postal facility. Redi-Mail's postal processing software is CASS Certified™ to maximize the postal discounts available. Planet Code Tracking is available through StayinFront Analytics, a proprietary data analysis tool.

As a select licensee of multiple healthcare databases including the American Medical Association (AMA), the American Dental Association (ADA), the American Society of Health-System Pharmacists (ASHP) and the American Osteopathic Association (AOA), Redi-Mail Direct Marketing provides sourcing and list management and IMS Prescriber Profiler™ profiling data for the healthcare industry as well as many niche industries and markets.

Created in 1990, Redi-Direct Marketing, Inc. is the holding company of Redi-Mail Direct Marketing, StayinFront, Inc. and Fordham, Inc., and is the preeminent provider of technology based sales and marketing systems and solutions. Our business model focuses on the importance of your prospect and customer database. The Redi-Direct Companies occupy approximately 235,000 SF in the US and employ approximately 650 full time professionals.

Franking scam unearthed


TIMES NEWS NETWORK - JUNE 03, 2005 - MUMBAI: The CBI in Mumbai has unearthed another Telgi-like scam involving fraudulent franking of stamps, this time from Indian postal department.

Preliminary investigations reveal fraud to the tune of Rs 30 crore, but the actual amount could be much higher, CBI sources said. The key players in the scam involve those from the postal department, bulk mail handlers and a few businessmen. The CBI officers have registered a case (3/2005) in the Economic Offences Wing.

Sources said the CBI was also probing the role of a few persons linked to a state minister. No arrests have been made so far.

Postmaster general (Mumbai region) A.P. Shrivastava confirmed that the CBI was probing the role of his department staff. "We're surprised as how franking machines were tampered to cause revenue loss of crores of rupees to our department in the past several months." He said that a public relations inspector from Andheri has already been suspended in this connection and six squads have been set up to conduct regular checks on 144 authorised postal franking machines in the state. Mumbai alone has about 125 machines, which are provided to the mail handlers after being authorised by the postal department.

A CBI source said: "The key players were the bulk mail handlers (those who handle mail anywhere between one lakh and 30 lakh envelopes a month). The investigators are probing the role of five such mail handlers in Mumbai. They are big-time agencies and have licences from postal department to frank bulk mail for clients like HDFC, ICICI, Shoppers' Stop and other banks and malls." The source stated that the clients were not involved in the fraud and they, in fact, paid the entire cheque for the franking job in advance.

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