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Fix Bad Addresses With Contact Zone for ACT! ®

New add-on from Melissa Data delivers corrected and enhanced data in real time to contact records.

Rancho Santa Margarita, CA—May 15, 2003— Melissa Data, a leading provider of data quality software and services, today announced the release of Contact Zone for ACT! ® Contact Zone checks the validity of addresses and phone numbers and provides data correction directly to ACT! records over the Internet.

In just seconds, Contact Zone verifies street addresses, adds ZIP codes, corrects misspellings, updates area codes, calculates distances, identifies gender, and appends geographic information.

Contact Zone delivers the most current data in real time without requiring users to cut and paste or manage pop-up windows. The information is sent via XML interface to Melissa Data’s Web servers, corrected, and returned to the same fields on the ACT! screen.

Developed originally for Microsoft Outlook® Contact Zone has been extended to Best Software’s popular ACT! manager and soon will be available for GoldMine.

“Accurate data is at the heart of today’s business success,” said Raymond Melissa, president of Melissa Data. “The fact that up to 40 percent of address and phone errors occur at the initial time of entry underscores the need for regular data correction.”

“Sending mail or parcels to the wrong address or dialing a bad phone number is a waste of time and money,” Melissa added. “Contact Zone makes the sales process more effective. With accurate, updated information sales professionals can work faster with better results, disqualifying dead ends so they can focus on their best prospects.”

Users have the option to verify information in a single record at the time of data entry, or in all contact records at once by using auto-batch tools. What’s more, Contact Zone helps reduce fraud by identifying doubtful address and phone number combinations, by showing the distance between the ZIP code and area code prefix. The program is a timesaver. You can save keystrokes when inputting addresses in ACT! because Contact Zone fills in city and state names by entering a ZIP code.

With Contact Zone, ACT! users can:

Improve address data
* Verify and correct all U.S. and Canadian addresses
* Standardize all addresses
* Add CASS-certified ZIP+4 and Canadian postal codes.

Update phone numbers
* Verify U.S. and Canadian phone numbers
* Get the latest U.S. area code changes
* Get the city and state of U.S. phone numbers
* Get the time zone for every phone number

Pinpoint locations
* Add carrier route and delivery point codes
* Add county, census block, and census tract
* Calculate distances between phone and addresses locations

Verify status
* Save the verification of each address
* Perform lookups based on address status criteria

Contact Zone is powered by Melissa Data’s MAILERS+4 CASS-certified address verification engine—a guarantee that records are being verified to meet Unites States Postal Service specifications for accuracy. Contact Zone matches address data against the USPS database of 140 million deliverable addresses.

A 15-day trial version of Contact Zone for ACT! is available for download at . Contact Zone requires at least 64 MB of RAM and 6 MB of disk space. ACT! ® is a product of Best Software, CRM Division, Scottsdale, AZ.

About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data provides solutions for address and phone number validation, postal coding, data enhancements and sales leads. Every day more than 70,000 people visit the company’s Web site. A powerful line of software, databases, programming tools, and hygiene services has made Melissa Data a recognized leader in the data quality industry. For more information, or to request trial software, contact Melissa Data at 1-800-800-6245 or visit

Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry

NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005--

AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network

AzoogleAds (, a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million.

In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks.

Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as, Omaha Steaks, Netflix,,, MatchNet, and Ask Jeeves.

"Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles."

Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly.

The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010.

"The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position."

About AzoogleAds

AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries.

For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include, Omaha Steaks, Netflix,,, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at


Regina Barboza (Media), 973-313-1689

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