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BMA March Event: 'Drive Sales and Retain Customers by Integrating Effective E-Mail Marketing Strategies and Techniques'
IRVINE, Calif.--(BUSINESS WIRE)--May 26, 2005--An April CMO magazine poll of nearly 500 marketing executives reveals that 70 percent cite e-mail marketing as the tactic with the greatest impact on sales. On June 9, the Southern California chapter of the Business Marketing Association (SoCal BMA) will feature the presentation: "Drive Sales and Retain Customers by Integrating Effective E-Mail Marketing Strategies and Techniques."
Event speaker Joel Book, eMarketing Strategist for ExactTarget, will illustrate how savvy marketers are using permission e-mail in partnership with direct mail, direct sales, and outbound customer service contacts to communicate more effectively, maximize sales performance, and keep customers connected to their brand. His presentation will highlight key trends for effective e-mail marketing, review the benefits of integrating permission e-mail with CRM technology, and look inside the strategies of several successful e-mail marketers.
All area marketing professionals (SoCal BMA members and non-members alike) are encouraged to attend this event. Don't miss this opportunity to improve the impact that e-mail marketing can have on your sales, your customers, and your brand.
About the Speaker
Joel Book is director of agency partner management at ExactTarget, a company specializing in sophisticated, on-demand software solutions for permission-based e-mail marketing. With 25 years of experience in database marketing, Book provides strategic and tactical counsel to a wide range of companies and agencies to help them successfully integrate e-mail marketing into their overall marketing efforts to maximize impact and ROI. He has also worked as an independent consultant to both agencies and corporations.
This dinner meeting will be held on Thursday, June 9, 2005, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Blvd., Newport Beach, CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Monday, June 4 - then $50, $60 and $35 respectively thereafter. Registration is through the Socal BMA Web site at www.socalbma.org or by e-mailing firstname.lastname@example.org.
About the BMA
The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month.
Nielsen Media Research Acquires BBC - a Dutch Advertising Intelligence Company
NEW YORK--(BUSINESS WIRE)--May 31, 2005--Nielsen Media Research International, an operating unit of VNU, today announced that it has acquired BBC De Media en Reclame Bank B.V. (BBC), a leading advertising intelligence company in the Netherlands. Financial details were not disclosed.
BBC is the market leader for advertising expenditure data in the Netherlands offering the most comprehensive and detailed intelligence covering most of the Dutch advertising market. It currently monitors all types of media including newspapers, magazines, television, radio, internet, direct mail and cinema across all business sectors. Their database contains both expenditure and creative information. BBC's information is made available through general publications, custom analyses and state-of-the-art software solutions. Their Adfinders database contains details from 145,000 advertisers and more than 300,000 products in more than 1,000 titles.
"The addition of BBC further strengthens our ability to serve clients worldwide," said Robert McCann, Chairman and CEO, Nielsen Media Research International. "BBC already has a well-respected reputation for advertising and media intelligence in the Netherlands and this will certainly bring additional excitement to our AIS business segment which has historically been one of our strongest."
Dutch Newspaper Publishers Association Chairman Kees Spaan said, "Having seen the company grow to its current level of turnover, we decided it was the right moment for BBC to operate in a more international and business oriented environment."
BBC will remain based in Amsterdam, the Netherlands. It will be re-branded Nielsen Media Research and managed by its current Director and Chief Executive Officer Ben van der Werf.
Nielsen Media Research is the global leader in providing competitive advertising intelligence in 30 markets worldwide. Through a network of affiliates, advertising expenditure coverage is extended to more than 70 countries, representing 85% of the world's advertising spending.
About Nielsen Media Research
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Outside the U.S. and through international partnerships, Nielsen Media Research operates TV ratings panels in 45 markets, and offers radio audience measurement, print readership, direct mail measurement and customized media research services. Nielsen Media Research also provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising expenditure coverage is extended to more than 70 countries, representing 85% of the world's advertising spending.
For more information, please visit: www.nielsenmedia.com
Nielsen Media Research is a unit of VNU Media Measurement and Information. VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.8 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange.
For more information, please visit the VNU website at: www.vnu.com
For more information on the Dutch Newspaper Publishers Association, please contact Ph.J. Alberdingk Thijm (+ 31 20 5928811) or T. Nauta (+ 31 20 4309171)
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