Tuesday, January 31, 2006


Small Businesses Email Archiving Requirements Helped By Norada

Norada Helps Small Businesses Tackle Business Email Archiving Requirements

One of the hottest technology issues facing professionals today is email and messaging compliance. Unfortunately, most of the systems and services available are complex and expensive. Some businesses operate under the misconception that by simply backing up or saving messages they’re doing enough. Unfortunately traditional data backup processes or manually archiving don't even come close to meeting email archiving policy requirements. Norada has made available a concise new micro-website at http://www.archivingemail.com that helps businesses better understand the issues and solution set surrounding email archiving compliance.

Palo Alto, CA (PRWEB) January 31, 2006 -- One of the hottest technology issues facing professionals today is email and messaging compliance. Unfortunately, most of the systems and services available are complex and expensive. Some businesses operate under the misconception that by simply backing up or saving messages they’re doing enough. Unfortunately traditional data backup processes or manually archiving don't even come close to meeting email archiving policy requirements. Norada has made available a concise new micro-website at http://www.archivingemail.com that helps businesses better understand the issues and solution set surrounding email archiving compliance.

As an absolute requirement NASD, SEC, NYSE, and many industry regulators now mandate that all incoming and outgoing email correspondence is archived and monitored. Also, by association many firms who do business with these companies may be obligated to follow the same policies. Email archiving solutions provide control, data storage, retention, and retrieval efficiencies companies desperately need to keep up with the growing role of email within their organizations.

Since the size of an organization is not a factor as to whether or not companies must adhere to the law and / or industry regulations, there is a growing concern among small and medium businesses on how they can meet the email archiving requirements.

“Some businesses operate under the misconception that by simply backing up or saving email they’re doing enough,” stated Steve Ireland, President of Norada Corporation. "Unfortunately, traditional data backup processes or manually archiving don't even come close to meeting the new email archiving policy requirements."

Norada Corporation's email archiving service makes email archive management a breeze and fits the needs and budgets of even the smallest firms. To help "get the word out" Norada has created a specific website at
http://www.archivingemail.com to draw attention to some of the issues and its inexpensive solution.

About Norada’s Service
Norada's email archive service is a simple, inexpensive, and reliable way to alleviate concerns posed by SEC & NASD rules, Sarbanes-Oxley, HIPAA, SOA, FSA, IDA, Investment Advisors Act, Legal Discovery and other regulations and guidelines regarding electronic communication retention.

With Norada’s email archiving service all incoming and outgoing email messages are permanently preserved on a non-erasable and non-rewritable professional grade CD-R or DVD-R media. This ensures that information is correctly captured and stored in order to minimize any uncertainty over its integrity and existence so far as is possible.

- The service requires nothing to configure or install making service activation fully transparent to end users
- Ongoing archiving is fully automatic requiring no involvement from end users
- Captures a copy of both incoming and outgoing email transmissions making it equivalent to a "flight-data recorder" for email thereby meeting the demands that are often imposed by a regulatory audit or court action
- The customer can readily access indexes and message archives and copy them to another application or storage medium as required
- Archived messages can be accessed directly by authorized end-users, such as compliance officers or corporate counsel, which significantly reduces the discovery cost and workload for staff

By having Norada manage the archive process customers also benefit from a standardized, arms-length process which provides for high evidential weight in court.

About Norada Corporation (http://www.norada.com)
Norada’s flagship product, Solve360, is an immediately available web-hosted service that enables small businesses to organize, manage, and service their customers, consolidate information, distribute workload, automate activities - get things done.

Solve360 turns familiar software product categories upside down by tightly integrating the functionality of business-class email, CRM contact management, calendar, task, document management, and invoicing into a single, robust, easy-to-use, and extremely useful web-based application.

Since 1998 thousands of small businesses in over 92 countries have entrusted Norada to keep their businesses running smoothly.

For more information contact:
+1 (800) 738-9961
+1 (650) 331-7336


Press Contact: Steve Ireland
Company Name: Norada Corporation
Email: email protected from spam bots
Phone: 650-331-7336


New Watchdog Issue Covers Politics, Economy, and Local Issues

Minnesota Watchdog Covers the Economy, Politics, Business, and Property Rights for Over 3 Years
Minneapolis, Minnesota - January 31, 2006 - A new issue of the Watchdog News was just published on the Minnesota Newspaper's website.
Topics covered in the latest issue include:
• Twin Cities Goes to Hell
• Victims of Smoking Ban - Does a Lack of Choice Always Have to Kill?
• St. Paul Mayoral Transition - From Kelly to Coleman
• Director Dawkins Takes Illegal Actions To Silence Watchdog - Documented
• Eminent Domain Scandal
• Property Taxes Skyrocket - Mpls & St. Paul equals for once
• Web Bloggers Stirred By Watchdog Coverage
The paper hints that it is partly responsible for unseating the former mayor of Saint Paul, focusing attention on Saint Paul and Minneapolis property rights issues, and smoking bans intended to protect personal health that seem to harm business health.
While the on-line publication lags somewhat behind the print publication, the print version has a circulation of about 30,000 while the web site is available to visitors around the country and the world. The web site features past issues, editorial blogs, a Minnesota information directory, and supporting documentation referred to in stories.
Visit the Watchdog News Online at http://www.watchdog-news.com.
The Watchdog
PO Box 17255
Minneapolis, MN 55417

Saturday, January 28, 2006


Small Business Capital Search Engine

Business Loan Matching Service For Small Business

Press Release by: 4eStrategy LLC
Published on openPR 01-27-2006 09:12 am - CET

(openPR) - Foothill Ranch, CA - January 26, 2006 -- Finding the right sources of financing for a small business can seem like an impossible task. But it doesn't have to be that way. Now there is a business capital search engine that has categorized the lending and investing criteria of over 4,000 U.S. based funding sources.

Business owners who are seeking business loans can enter information about what type of loan they are seeking and are quickly matched to what lenders have to offer. There is no obligation to apply for the business loans and business owners are given a free list of the funding sources they have matched.

The matching is done based on information provided by the business owner such as time in business, industry, location, revenue, credit scores and other specifics. This is then matched to the lending requirements provided by the funding sources. This gives both the business owner and the lender the best chance that a match will turn into a funded transaction.

The "business capital search engine" is found at http://www.businessfinance.com.

U.S based funding sources, with capital to place, can be listed in the business capital search engine for free. Likewise businesses in search of capital can use the matching service for free.

BusinessFinance.com matches businesses in search of capital with funding sources that have capital to lend or invest. Once a business in search of capital has completed a search and received their match list, they are given tools that instruct them how best to go about getting approved and how to prepare and present their request for funding.

Contact Corey Pierce for more insights into business finance. Direct line: (949) 305-2380 Email: info@businessfinance.com Other helpful information regarding the can be found at:

Other business loan sources listed by industry served:

Auto Repair Industry
Motor Home and RVs
Go Kart Racing
Construction and Heavy Equipment
Home Medical Equipment
Medical Equipment
Photography Industry
Auto Racing
Restaurant Equipment
Vending Machines


Strategic Partnership Provides Legal Validity and Enforceability for E-mail

Group Technologies Enters into Strategic Partnership with RPost and Provides Legal Validity and Enforceability for E-mail

GROUP Technologies, provider of E-mail Lifecycle Management (ELM) software, today announced its entry into a strategic partnership with the software firm RPost. Under the new partnership, e-mail delivery confirmation functionality provided by RPost's Registered E-Mail technology will be integrated into GROUP's iQ.Suite for Lotus Domino. The integration, which will result in a comprehensive ELM solution that provides e-mail with legal evidential value and enforceability, will be jointly sold throughout Europe

Karlsruhe, Germany (PRWEB) January 28, 2006 -- GROUP Technologies, provider of E-mail Lifecycle Management (ELM) software, today announced its entry into a strategic partnership with the software firm RPost. Under the new partnership, e-mail delivery confirmation functionality provided by RPost's Registered E-Mail technology will be integrated into GROUP's iQ.Suite for Lotus Domino. The integration, which will result in a comprehensive ELM solution that provides e-mail with legal evidential value and enforceability, will be jointly sold throughout Europe.

When e-mail is used for business purposes, legal controversy over its delivery and content can sometimes arise. The business risks associated with this ever-present legal liability can be significantly minimized by the ability to provide bulletproof, legally valid evidence of what has transpired in e-mail communication. The ability to verify the integrity and authenticity of e-mail also helps organizations adhere to regulations concerning tamper-proof e-mail archiving.

RPost's Registered E-mail technology allows an e-mail sender to receive confirmation that a message has been delivered, independent of the return receipt functionality provided by the recipient's e-mail system and without having to implement a special PKI. This electronic "receipt," which contains a digitally signed delivery confirmation including delivery time, as well as a time-stamped copy of the entire original message, constitutes legally valid evidence that an e-mail has been delivered to a recipient and precisely what that e-mail said (including attachments). Archiving such confirmations with iQ.Suite then provides an additional level of audit security. "The integration of our Registered E-mail technology with iQ.Suite will create a high-performance e-mail management solution that can incontrovertibly verify what has transpired in e-mail. This is especially critical to processes found in the public and financial sectors. Working with GROUP Technologies, we believe the combined solution will quickly become recognized as a standard solution for legally valid e-mail communication," said Zafar Khan, CEO at RPost.

"The integration of RPost's innovative technology into iQ.Suite's ELM
process allows us to offer existing 2,000 customers and new customers a compelling new feature," said Jürgen Wege, GROUP's Chairman and CEO.

About RPost
RPost is the Registered E-mail company. The Registered E-mail system provides the sender of an e-mail with legally valid proof of authorship, content, and delivery to any Internet address. The Registered E-mail system does not require the recipient to have any special software or take any compliant action to prove delivery. RPost services provide the sender with a tamper-detectable e-mail receipt that contains all the information required to prove delivery and content, but RPost does not retain a copy of the message. For more information, visit their website at http://www.rpost.com

About GROUP Technologies AG
GROUP Technologies AG is a leading provider of E-mail Lifecycle Management (ELM) solutions. The intelligent, interlocking products found under the name "iQ.Suite" work together to enable robust security and the effective organization of e-mail from encryption, virus protection and anti-spam, to content-based classification and secure archiving. The products are available for the Lotus Domino, Microsoft Exchange, and SMTP platforms.

Respected organizations like Deutsche Bank, Ernst & Young, Honda, Heineken and Miele are just a few of the over 2,000 customers and more than 6 million ELM users worldwide.

GROUP Technologies is headquartered in Karlsruhe, Germany and operates a subsidiary in the USA. Its products are sold worldwide, both directly and through business partners. For more information, visit their website at http://www.group-technologies.com

For further information contact:
P-Age die Presse-Agentur
Ursula Schemm
Fürstenriederstrasse 275
D-81377 Munich
Phone: 49-89-790860-0
Fax: 49-89-790860-10

GmbH GROUP Technologies AG
Markus Goss
Ottostrasse 4
D-76227 Karlsruhe
Phone: 49-721-4901-0
Fax: 49-721-4901-199

Contact Name: Alex Khan
Contact Phone: 1-617-532-0063
Web Address: http://www.rpost.com/

# # #

Press Contact: Alex Khan
Company Name: GROUP Technologies
Email: email protected from spam bots
Phone: 1-617-532-0063

Thursday, January 26, 2006


Online Courses From PLATO Learning

PLATO Learning Releases Online Courses; Whole Semester Courses Help Schools Meet Diverse Learning Needs for Distance Learning and Credit Recovery
MINNEAPOLIS--(BUSINESS WIRE)--Jan. 26, 2006--PLATO Learning, Inc. (NASDAQ:TUTR), a leading provider of K-adult computer-based and e-learning solutions, today announced the release of PLATO(R) Courses. These semester-long online courses provide schools and districts a way to deliver rigorous credit recovery solutions, alternatives for students not succeeding in the traditional environment, credit-granting distance learning programs, and home school curricula.
PLATO Courses--available in Algebra 1A and 1B, Algebra 2A and 2B, English 9A and 9B, English 10A and 10B, Biology Semesters A and B, Physical Science Semesters A and B, Geography Semesters A and B, and American History Semesters A and B--are aligned to national standards in each subject area. Each course provides a comprehensive course curriculum, including exemptive assessments, instructional content, cumulative final exams, and state standards coverage reports. To promote the successful use of PLATO Courses, PLATO(R) Education Consultants provide both onsite and electronic professional development sessions.

Each PLATO Course includes teacher support materials--a Teacher's Guide and Implementation Guide. The Teacher's Guide includes pacing charts, grading sheets, offline assessments, and a scope and sequence; the Implementation Guide helps schools plan for evaluations and access best practices in instructional strategies, coaching, and mentoring.

"Districts across the country are quickly adopting distance learning, virtual schools, and credit recovery programs as part of their high school reform efforts," said Mike Morache, PLATO Learning President and CEO. "PLATO Courses are rigorous and designed to be used by schools to offer their students alternative ways to complete academic and graduation requirements. By keeping these students within the school system, districts realize an added benefit--keeping the funds they lose when students drop out."

Major school districts such as Columbus Public Schools, Ohio; Memphis City Schools, Tenn.; and Aldine ISD, Tex., have reduced dropout rates and helped students recover credits through long-standing partnerships with PLATO Learning. In just one summer session, Memphis City Schools granted over 3,500 credits to students in grades 7-12 using PLATO(R) Instructional Solutions. Steve Oldham, program coordinator at Columbus Public Schools said, "The Yea! Program (using PLATO Instruction for Credit Recovery) was the most valuable thing I did in my entire education career. Without this program, 80 percent of our over-age students would have dropped out. With the program, 76 percent of those over-age students are on track to reach graduation."

About PLATO Learning, Inc.

PLATO Learning is a leading provider of computer-based and e-learning instruction for kindergarten through adult learners, offering curricula in reading, writing, mathematics, science, social studies, and life and job skills. The company also offers innovative online assessment and accountability solutions and standards-based professional development services. With over 6,000 hours of objective-based, problem-solving courseware, plus assessment, alignment, and curriculum management tools, we create standards-based curricula that facilitate learning and school improvement.

PLATO Learning is a publicly held company traded as TUTR on the NASDAQ. PLATO Learning educational software, delivered via networks, CD-ROM, the Internet, and private intranets, is primarily marketed to K-12 schools and colleges. The Company also sells to job training programs, correctional institutions, military education programs, corporations, and individuals.

PLATO Learning is headquartered at 10801 Nesbitt Avenue South, Bloomington, Minnesota 55437, 952.832.1000 or 800.869.2000. The Company has offices throughout the United States, Canada, and the United Kingdom, as well as international distributors in Puerto Rico, South Africa, and the United Arab Emirates. For more information, please visit http://www.plato.com.

PLATO(R) is a registered trademark of PLATO Learning, Inc. PLATO Learning is a trademark of PLATO Learning, Inc. All other company and product names may be trademarks or registered trademarks of their respective companies.

PLATO Learning, Inc.
Michael Morache, 952-832-1000
Larry Betterley, 952-832-1000
Terri Reden, 952-832-1000


Web Marketing Awards Honors Those In The Web Marketing Industry

TheUseful Sponsors Florida Web Marketing Awards

Florida luminaries in the web marketing industry will be honored in a new awards program co-sponsored by TheUseful (www.theuseful.com).

Fort Lauderdale, FL (PRWEB) January 26, 2006 -- Florida luminaries in the web marketing industry will be honored in a new awards program co-sponsored by TheUseful (www.theuseful.com). The South Florida Interactive Excellence (SoFIE) web marketing awards will recognize companies, agencies and individuals located in or serving clients in Florida based on excellent creative execution and overall effectiveness in interactive marketing.

“TheUseful is excited to be an integral part of bringing the SoFIE awards to life, and to shine a spotlight on the significant work that Florida companies are doing in this arena,” said Michael Mathews, Vice President of Marketing at TheUseful, a results-based Internet marketing services and technology company, and one of the preeminent firms in its field in the United States. “The objective of the these web marketing awards is to encourage creative, innovative and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community.”

The awards gala will showcase website design, online advertising, interactive media trends, email campaigns and other types of online media as well as the strategies and technology powering these campaigns. The campaign award sponsored by TheUseful will be given to the technology company that most effectively demonstrated the use of creativity, clarity, high performance and overall excellence in user experience. Other SoFIE web marketing award categories include Online Marketing Strategy,
Search Engine Marketing Program, Customer Acquisition and Online Direct Response Program, as well as overall Online Brand Experience.

The SoFIEs, presented by the South Florida Interactive Marketing Association and co-sponsored by TheUseful, will be awarded at a gala reception on February 24, 2006 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.

TheUseful is a results-based Internet marketing services and technology company that delivers tens of millions of high-quality customers and qualified leads to the Fortune 1000 community each year – all on a pay-for-performance basis.

Media Contacts:
Dennis Dailey, Marketing Communications Manager
(561) 843-1568

David Domeshek
(508) 873-7068

# # #

Press Contact: Dennis Dailey
Company Name: THEUSEFUL
Email: email protected from spam bots
Phone: 561-843-1568

Tuesday, January 24, 2006


Infoworld and Dell Small Business Magazine Free Offer

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Monday, January 23, 2006


Real Estate Agents Get Postcard Marketing Tips

“Postcard Marketing Tips for Real Estate Agents”
by Brandon Cornett
If you've been practicing real estate for any length of time, you've encountered postcard marketing in some form or fashion.
Real estate agents use postcard marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards are cost-effective, versatile and targeted.
But the purpose of this article is not to tell you why you should use postcards to market your services. The purpose of this article is to address the “how” of postcard marketing.
To be exact, this article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods:
Step 1 — Identify Your Audience
When creating your postcard message, start by identifying your audience. This is a critical step because the rest of the process depends on it. To identify your core audience, you simply have to ask yourself a series of questions.
Here's an example of how your Q&A might go:
- What area do I want to represent? Happy Town, Vermont.
- Am I focusing on buyers or sellers? Buyers.
- Any particular type of buyer? First-time buyers.
- Where might I find them? Apartments. Perhaps living with relatives in the area.
- What's important to them? Learning about the home-buying process.
- What else is important to them? Finding an agent they're comfortable with.
Step 2 — Create Your Audience Statement
When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set your postcard marketing objectives (Step 3).
Here's what the audience statement might look like from the example above:
“I want to reach people looking to buy their first home in Happy Town, Vermont. Being first-time buyers, they probably live in nearby apartments or with relatives (so I should send my postcards to homes and apartments in my farm area). These people will want to learn about the home-buying process in order to feel more comfortable with it.”
You're probably starting to see the value of an audience statement. In fact, you might even have ideas popping up on how to connect with such an audience. And that leads us to our next step...
Step 3 — Determine Your Objective
Now that you know your audience, you can set the objective for your postcard marketing campaign. Ask yourself, “What do I want to happen as a result of sending my postcards?”
Here's the key to this step. Don't ask your postcards to do more than they're capable of doing. For example, don't use postcards to try and convince recipients that you offer superior service. That's a common mistake, and it's too much to ask of an 8"x5" piece of card stock.
“Superior service” cannot be conveyed through a postcard. It can only be conveyed through a working relationship.
So let's scale back the objective until we find something that (A) gives the postcard a more realistic task, (B) follows a more natural sales progression, and (C) capitalizes on known consumer behavior.
Let's use our postcards to generate a response from recipients.
Now that's something a postcard can handle — especially if you create a compelling message with a strong offer. And since we know from statistics that most consumers end up choosing the first real estate agent they contact, we're capitalizing on known consumer behavior.
Following our first-time buyers example, maybe we will promote a free home-buying seminar to generate interest and response. After all, anyone can benefit from a home-buying seminar — but especially those who've never bought a house before.
Step 4 — Conduct Your Mailing
This step will vary depending on your audience and your objective. But you've done the most important parts already. You've determined your audience. You've identified what it is you want your audience to do. And you even have some ideas on how to motivate them in that direction.
Continuing our first-time buyers example, this step might involve sending a postcard that promotes a free home-buying seminar.
Step 5 — Evaluate Your Response Rates
Make sure you have some way to track the responses you get back from each mailing. This will allow you to compare one postcard message to another to see which one performs better.
In the first-time buyer example, this could be as simple as tracking the number of RSVPs, or asking people in the seminar how they heard about it. Record the number of people who attend the seminar as a direct result of the postcard, and you've measured your response rate.
Armed with this information, you can experiment with other versions of the postcard to see which one performs or “pulls” the best.
There you have it — a structured and logical approach to postcard marketing. Identify your audience. Create your audience statement. Determine your objective. Conduct your mailing. Evaluate the response. Five easy steps!
And here's a step that will follow automatically — succeed.
About the Author
Brandon Cornett is the editor of PostcardSmart.com, the Internet’s largest website dedicated entirely to direct mail marketing with postcards. For more expert articles on postcard marketing, visit


Direct Mail Marketers Find Information At PostcardSmart.com

Introducing PostcardSmart.com: an Informational “Super Site” for Direct Mail Marketers

(2006-01-22) Brandon Cornett

New website dedicated to postcard marketing offers a wealth of tips and tactics for direct mail marketers.

Austin, TX – January 22, 2006 – Postcard marketing means so much to Brandon Cornett that he created a large, content-rich website in its honor.

Cornett is a project manager with Ginny’s Printing (an Austin, Texas-based commercial printer) and ColorDirect (a forthcoming postcard marketing service). Having worked within the direct mail / postcard marketing industry in various capacities, Cornett has developed quite a passion for the subject:

“The website started as a small project based on a passion,” Cornett said. “Just a way to share information with like-minded individuals looking to improve their postcard marketing efforts. It quickly grew from there.”

Despite humble beginnings, PostcardSmart.com has grown to include more than 50 articles (at the time of this writing) covering all aspects of marketing with postcards. Topics covered include:

* Postcard writing and design tips
* Direct mail strategies
* Tutorials on response testing
* Industry-specific articles
* A growing number of related topics

Cornett says the site will continue to expand, and that it’s starting to take on a life of its own: “At first, we spent endless hours seeking input from expert sources. But as people begin to submit articles to us, the site will basically grow itself.”

About PostcardSmart:

PostcardSmart is fast becoming the Internet’s largest website dedicated entirely to direct mail marketing with postcards. The website offers advice on a variety of postcard marketing topics and encourages article submissions from expert authors. For more information, visit


Media Contact:
Brandon Cornett
512-454-6874 (ext. 229)




Centre Daily Times - Centre County,PA,USA
... It now accounts for about 46 percent of all mail, while direct-mail marketing items represent 49 percent. The rest is packages. ...  

Democrats Spending Earlier This Year In Md. Campaigns
WJLA - Washington,DC,USA
... contests. Democrats say their party has expanded its e-mail list from 3,000 addresses to nearly 100,000 and has expanded its outreach. ...

How to Sign Up for RSS Feeds at JHU
Johns Hopkins Gazette - Baltimore,MD,USA
... for Really Simple Syndication, is a way to sign up for information and announcements on topics that interest you without having to subscribe to an e-mail list. ...

Attorneys' education an ongoing process
Phoenix Business Journal - Phoenix,AZ,USA
... "E-mail list servers exist on many topics to keep lawyers informed on recent verdicts, appellate law, new technology, juror attitudes and other topics," says ...  

Lason to add 1,600 jobs in India; employment there will rise to ...
Crain's Detroit Business (subscription) - Detroit,MI,USA
Troy-based Lason offers contracted business-processing services such as mail processing, document scanning, file conversion, microfilming, data capture and Web ...

Introducing PostcardSmart.com: an Informational "Super Site" ...
I-Newswire.com (press release) - USA
New website dedicated to postcard marketing offers a wealth of tips and tactics for direct mail marketers. (I-Newswire) - Austin ...

Documented -- another mail sales pitch
Orlando Sentinel - Orlando,FL,USA
... MBI to stand for "Marketing by Innovation," and that this little-known local enterprise is headquarters for the fastest growing direct mail advertising company ...

Pioneer Press - St. Paul,MN,USA
... Paul. $60-$40. www.mn-ei.org/policy/events2.html. Effective Direct Mail Campaigns for Nonprofits. 8-10 am, Center for Business Excellence, University of St. ...


Sunday, January 22, 2006


Florida Direct Marketing Association To Learn How 33% Response Rate Generated

Direct Marketer to Share with the FDMA How He Generated 33% Response for Land O’Lakes

“How a Direct Mail Campaign Showed a Stellar 33% Response for Land O’Lakes” is the topic for the FDMA’s monthly luncheon on Thursday, February 16th at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm. The meeting is open to the public with registration and networking beginning at 11:30 am.

Fort Lauderdale, FL, January 21, 2006 --(PR.COM)-- Les Layton will share with the Florida Direct Marketing Association on February 16 at the Westin Hotel how his company got 33% direct mail response rate from 3,000 Land O’Lakes key prospects without giving away the farm.

Layton, president of Whitney Worldwide Inc. and Whitney Marketing, has been helping Fortune 500 and other leading companies produce exceptional response rates for 20 years. His company also acquired 3M’s Direct Response business. Clicking on Client Testimonials on his marketing division’s Web site (www.whitneymarketing.com) demonstrates the results his company has produced.

“I’ve always said that we don’t use the “J” word in our family,” Layton said, “but when I look at today’s direct mail being sent out I feel like calling it junk. I wonder if people are even measuring and tracking response rates.”

Over-sized postcards, #10 window envelopes with small fonts and no teasers and #10 closed-face envelopes with small white labels just don’t work very often in today’s hectic environment, Layton said.

“The world has changed and direct marketers need to change with it,” Layton said. “We’re all on information overload, and it’s not as easy to get our prospects’ attention as it was in years past.”

Layton said e-mail, cell phones, the Internet, more automobile gadgets and microwave ovens were supposed to make our lives easier, faster and give us more discretionary time.

“Despite these great conveniences, I don’t know many people who work shorter days and weeks,” Layton added. “People are hurried and stressed. It’s tough to get their attention. We all get more e-mails, phone calls, ads and direct mail directed to us than we would like.”

While the list is still the most-important part of direct mail, Layton says people aren’t spending enough time on the next most significant element – the offer.

Having spoken to many conventions about database marketing, customer retention and marketing measurability, Layton said he rarely has spoken to database marketing professionals who say they spend as much time on the offer and list as they do on creative.

“And the creative they are mailing out needs far more time,” Layton added.

Layton will show our Florida direct marketers how his company has used creative offers and packages to get response rates that have surprised many clients.

Advance registration for the February 16th meeting is $35- $45, including a FULL lunch. Register by contacting Laura Silverman, FDMA Executive Director at 954-724-3662 or info@fdma.org. You can also register online at www.fdma.org.

About the Florida Direct Marketing Association

The FDMA has nearly 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. “Direct marketing” is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. The FDMA was a chapter of the national Direct Marketing Association from late 2002 until August 1, 2005, when it once again became an independent organization.

FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first lunch free when they join. Special membership rates available for non-profit organizations as well.

Contact: Laura Silverman, 954.724.3662

Contact Information
Florida Direct Marketing Association
Keith Fletcher


Direct Marketer to Share How He Generated 33% Response Rate


Direct Marketer to Share with the FDMA How He Generated 33% ...
PR.com (press release) - Levittown,NY,USA
"How a Direct Mail Campaign Showed a Stellar 33% Response for Land O'Lakes" is the topic for the FDMA's monthly luncheon on Thursday, February 16th at ...

Legislators deny ad tax is retaliation for bad press
Pittsburgh Post Gazette - Pittsburgh,PA,USA
... called Mr. Solobay to express opposition to the advertising tax, which Mr. Knotts claims will reduce his ads and drive firms such as direct mail companies out ... 

Postal worker bids farewell to job
Fremont Tribune - Fremont,NE,USA
... Five years later he took over the job of bulk mail technician; leaving the world of first-class stamps no longer mattered to him. ...  

Consolidation could slow mail
Aspen Daily News - Aspen,CO,USA
The US Postal Service is studying whether to move its mail-processing operations from Glenwood Springs to Grand Junction -- a move that could result in slower ...

Avery Print and Mail Center Provides Direct Mail Marketing Tools ...
PR Web (press release) - Ferndale,WA,USA
Avery® Print and Mail Center, the direct mail marketing group of Avery Dennison Worldwide Office Products, is providing accounting firms with direct mail ...

Going postal over junk mail
Cavalierdaily.com - Charlottesville,VA,USA
Some say that cockroaches will carry on after all other life forms have expired on earth. That is wrong; direct mail marketers will be the last ones standing. ...

New Hope Natural Media Picks Ballantine
DM News - New York,NY,USA
... Corp. for recent direct mail print projects. ... shows. Ballantine will handle the printing and mailing of all four direct mail pieces. ...

DM News' Essential Guide to Lists and Databases: Choosing an E ...
DM News - New York,NY,USA
... should be an experienced multichannel list broker because the most productive marketing programs increasingly combine e-mail, direct mail and telemarketing. ...

Friday, January 20, 2006


Marketing principles you can't avoid


Marketing principles you can't avoid
Contractor Mag - Des Plaines,IL,USA
... If you're not doing any of the above, either visit our Website to see examples or get started on your customer mailing list now. ... 
Court: Royal Mail Owes Bulk Mailers $87 Million
DM News - New York,NY,USA
... Postwatch argued that Postcomm's interpretation of a clause in the refund program let Royal Mail undercompensate bulk mail users by tens of millions. ...

Some in Valley receive hate mail
Allentown Morning Call - Allentown,PA,USA
... by Thursday. The group had a permit to send bulk mail, and the Postal Service approved the content of the mailings, he said. The ...

Charges not likely in political postcard
Lawrence Journal World - Lawrence,KS,USA
... Capra has acknowledged that he was behind a different postcard that criticized Schauner's commitment to children. That postcard did not violate postal rules. ... 

 DM News Essential Guide to Lists and Databases: Modeling Uses ...
DM News - New York,NY,USA
... The cat is out of the bag: Regression-modeled compiled file names have become a standard component of most DMers? mailing list repertoire. ...

Scott County sells taxpayers short
Quad City Times - Davenport,IA,USA
... elected officials. They forgot they're in the governing business and thought they'd take a stab at the direct mail business. It ...

Complete Mailing Service: It's the answer to your delivery needs
Business Edge - Alberta,Canada
... performance. Because Complete Mailing Service is your complete, one-stop direct mail solution. ... today. It's your one-stop direct mail solution. ... 

Modern Postcard's 3D Mailer Goes Back to the Future
DM News - New York,NY,USA
The new product, 3D Direct Mail, uses a patented Phantaglyph 3D technology that allows a better three-dimensional effect when viewed with the glasses. ... 

 Iowa Senate Supports Sioux City Mail Processing Center
KTIV - Sioux City,IA,USA
There's hope for folks, who fear Sioux City's mail processing center could close, costing the city 140 jobs. Wednesday afternoon ...

Advo Updates List Weekly With USPS' CDS Data
DM News - New York,NY,USA
said yesterday that it is updating its mailing list on a weekly basis using information from the US Postal Service's Computerized Delivery Sequencing service ...

Thursday, January 19, 2006


Blogger to Offer Free Advertising for Bloggers

Jumper Bailey's Bully Pulpit to Offer Free Advertising for Bloggers

Press Release by: Jumper Bailey's Bully Pulpit
Published on openPR 01-18-2006 09:00 am - CET

(openPR) - DALLAS, TX - Jumper Bailey's Bully Pulpit ("The Little Blog with a Great Big Heart") has announced that it is offering free advertising to bloggers for a limited time.

The advertising, which is available in 125 x 125, 120 x 90, 120 x 60, and 88 x 31 pixel sizes, is available for download free of charge from the Bully Pulpit website.

"Webmasters are welcome to download these buttons and place them on their servers, or they can simply copy the HTML code and insert the buttons into their pages if they prefer," said Bailey.

The buttons, each a variation on the theme "Jumper Bailey Is Not Right," sport black backgrounds with red, white, blue lettering. The smallest button is available in blue and white lettering only.

"I left out the red on the smallest button," Bailey said. "I thought doing so might serve as an incentive for them to use the bigger buttons."

Bailey emphasized the buttons' visual appeal.

"I gave serious thought to the creation of these buttons," Bailey explained. "I really wanted to create something that would stand out and have an impact."

Bailey said that although he eventually planned to charge webmasters for the use of his buttons, he would not do so for those taking advantage of the limited-time offer.

"No," he said. "If they download and use the buttons now, I won't charge. Those buttons will be theirs to keep. No strings attached."

Bailey said that he felt the free-button offer would be attractive to webmasters.

"Prestige is very important on the Internet," he explained. "Having the right kind of advertising on your website sends a powerful message to visitors."

Bailey resisted the suggestion that he provide reciprocal advertising in exchange for the use of his buttons.

"Look," he said. "They're free. I don't know what more you want."

"Webmasters will either use them or they won't. If they don't know a good deal when they see one, that's really not my problem."

"These are nice buttons," he said, terminating the interview.

About the Bully Pulpit

Jumper Bailey's Bully Pulpit (
http://jumperbailey.com) is a blog which explores the lighter side of life. It was officially launched on January 2, 2006.

The free buttons are located at
http://jumperbailey.com/free_advertising.php and are available for a limited time.

[Editor's comments: FINALLY! A really good press release and a great offer! This one brightened my day and I thought about accepting the offer... for about a second! :-) Nice work! (hris ]

Wednesday, January 18, 2006


Popular Trade Publications: DV Magazine, eWeek, plus many more free subscriptions

 Subject: Popular Trade Publications: DV Magazine, CADBlocks, plus many more ...


All the publications below are available to you since you live in the United States. We hope you will find them of interest. Click on the titles below to see if you qualify, and be sure to forward this email to business associates - they may wish to apply to receive a complimentary publication in their industry as well.

Subscribe and enjoy!

Popular Trade Publications at TradePub.com

DV Magazine
provides objective, hard-hitting, in depth reviews of digital video ...
more info
targets architects, specifying engineers, and CAD Managers ...
more info
enables readers to successfully evaluate, deploy and ...
more info
Other Reader Favorites:

reports on all the major developments in renewable energy ...
more info
  Biophotonics International
delivers a unique global insight into the photonic products ...
more info
  Dr. Dobb's Journal
enables programmers to write the most efficient and ...
more info
provides the practical information needed to undertake ...
more info
  Investment Advisor features product surveys, planner profiles, and ...
more info
  Small Times
spotlights key issues in nanotechnology, MEMS and microsystems ...
more info

Remember, all subscriptions are complimentary to industry professionals who meet the publishers' qualifying criteria. If you missed last week's newsletter, please click here to see it now.


Gina Geertz
TradePub.com Manager

Frequently Asked Questions

Are trade publications really FREE and why?
Yes! All of the trade publications on the TradePub.com Websites are absolutely free of charge. There are no hidden fees, and there is no obligation. TradePub.com will not invoice for subscriptions.

Doing business in today's competitive environment requires a serious commitment to stay abreast of trends and technology, and every business needs a technology infrastructure to perform effectively and efficiently. Trade publications and their advertisers want to give you information you need to do business. It's worth it to them to give you the magazine free because you have a genuine need for the information and products described therein. Advertisers need a vehicle to deliver their message to you which justifies spending advertising dollars to give subscriptions for free.

How long will it take to get my first issue?
If the publisher determines your subscription is qualified, it may take up to twelve (12) weeks for the publisher or their fulfillment agent to deliver your first issue, however it varies, and may also depend on where your subscription application falls in their circulation cycle.

How will I know if I've qualified to receive the free trade publication?
All qualification forms are forwarded to the publishers. It is the sole discretion of the publisher to determine if they will accept or deny subscriptions. Unfortunately publishers do not always have a procedure to notify subscribers if they are not accepted. If the 12 week time frame has passed and you have not received your first issue, you may want to try selecting another publication of similar interest - different publishers may have different qualifying standards for each publication. You may also want to refer to the thank-you email that was sent to you when you submitted the qualification form. There you will find the contact information for directing your subscription status inquiries.

What if I am looking for a magazine that is not listed?
We add publications to our Website on a regular basis. If you join our email list, you will be periodically notified of any new publications that are added to our site.

If I live outside of the U.S., can I qualify to get trade publications?
The publishers determine the countries that are eligible for free subscriptions. Some publishers have an international edition available. Unfortunately, TradePub.com cannot make any exceptions. You may view the publication list by geographic eligibility by clicking here.

What if my mailing address changes during my subscription?
You will need to contact the publisher directly to change your address. For publisher contact information, refer to the masthead in the first few pages of the print magazine, or search online.

Who do I contact if I want to find out about editorial calendars, publication advertising, or other content for a specific trade magazine?
You will need to contact publishers directly to get editorial, advertising or partnership program information on individual publications. NetLine Corporation does not publish any of the titles listed on the Consultant-Directory.TradePub.com website. You can typically find the publisher contact information on the table of contents page or in the first few pages of the print publication.

What qualifications do I need to receive a free subscription to a trade publication?
The publishers are solely responsible for determining the specific requirements needed to receive their publications free of charge. TradePub.com is not involved in this decision, nor does TradePub.com have any influence on what this criteria is. Generally, one or more of the following is required: 1. your work requires you to be informed and up-to-date about the subject matter covered by the trade publication, 2. you need information about the types of products that are advertised or discussed in the trade publication, and/or 3. you evaluate, recommend and/or purchase types of products that are advertised or discussed in a trade publication. Publishers are interested in specific job titles and job functions, but may also evaluate and determine qualification based on other criteria asked in their qualification form. Additionally, publishers' criteria may change from time to time, based on their overall demographic needs and requirements.

How long will my free subscription(s) last?
Publishers determine the length of the subscription period for each publication. Most free subscriptions last at least a year. When the publisher's circulation period is over, however, they may ask you to requalify in order to continue receiving their magazine. Again, these are not soft offers and you will not receive an invoice for your subscription.

Is Consultant-Directory.TradePub.com the publisher?
Consultant-Directory.TradePub.com is not the publisher of the magazines on this Website or any partner sites. We collect qualified (free) subscriptions on behalf of our publishing clients. For editorial, magazine advertising, circulation, or other inquiries, you will need to contact the publishers directly.

Why do the qualification forms ask a personal question?
Most publishers work with third party agencies that audit their circulation numbers. These agencies require that subscribers answer a personal verification question to be used during audits to verify that the person filling out the form is indeed who they claim to be. On a standard paper-based qualification form, the publisher would ask for a signature, however since that is not possible to do online, this is the industry accepted alternative.

I'm a Circulation Manager or publisher and would like to list my magazine on a TradePub.com site - how can I do this?
For information about our subscriber acquisition services, please email your inquiry to pubsales@TradePub.com.

Consultant-Directory.TradePub.com is a division of NetLine Corporation - please tell me more about NetLine.
NetLine is a marketing automation service provider that combines powerful technology with proven "best practices" to help business-to-business marketers leverage the Internet for lead generation, relationship marketing, and building marketing intelligence. Our services are quite varied and include everything from email newsletters and event follow-up programs to email list rental, online registration pages, and most importantly, the backend tracking, reporting, and analysis of these efforts to validate their effectiveness.

NetLine, an innovator in Internet marketing since 1994, is located in Los Gatos, CA.



Ballantine Tapped For Direct Mail Print Projects

New Hope Natural Media Chooses Ballantine for Direct Marketing Efforts

Press Release by: The Ballantine Corporation
Published on openPR 01-17-2006 07:32 pm - CET

(openPR) - New Hope Natural Media, a company that provides integrated marketing solutions to the natural products industry, has chosen The Ballantine Corporation for recent direct mail print projects.

The first group of projects, color brochures, are aimed at promoting four of their natural products trade shows:

- Natural Products Expo West
- Nutracon
- SupplyExpo
- Kosher World Conference & Expo

Ballantine will be handling the printing and mailing of all four direct mail pieces.

The Ballantine Corporation, established in 1966, is a full-service direct mail production company providing creative copy & design, print production and mailing services. New Hope Natural Media joins The Economist, Wall Street Journal, Caesars Pocono Resorts, Smithsonian Magazine, Stamps.com and 75 other valued Ballantine clients.

“We're excited to have the opportunity to work with New Hope Natural Media,” says Thomas C. Coté, President of Ballantine. “New Hope is an established and respected media company in a growing industry and we look forward to working with them on future direct marketing projects.”

About New Hope Natural Media:

New Hope Natural Media is the leading multimedia resource and information provider for the healthy products industry with print, in-person/event, and e-business products and services. New Hope publishes The Natural Foods Merchandiser, Nutrition Business Journal, Delicious Living and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences, including two of largest natural and organic products trade shows in the world: Natural Products Expo West in Anaheim, Calif., March 23-26, 2006 and Natural Products Expo East in Baltimore, Maryland, October 4-7, 2006.

About The Ballantine Corporation:

Ballantine is a full-service direct mail production company providing creative copy and design, print production and mailing services. Established in 1966, they bring a full plate of benefits to their clients including project support, extensive direct mail knowledge and aggressive pricing. For more information, please contact Tom Coté at (973) 305-1500 x204.

Monday, January 16, 2006


Submitting Articles With Article Submission Software To Boost Website Traffic

New Article Submission Software Removes Pain Of Submitting Articles To Boost Website Traffic

Recently launched article submission software allows painless and automatic article submission to nearly 200 article directories, resulting in improved search engine rankings and overall increased targeted traffic to web sites.

(PRWEB) January 16, 2006 -- Internet search engine professionals are unanimous in the long-standing view that getting quality one-way incoming links to your web site is almost sure to get a positive push in your web site ranking efforts and overall increased targeted traffic. One popular and universally accepted method is by submitting your articles to article directories, which will in turn get your articles distributed throughout the world wide web.

However, submitting articles to the article sites one by one has always been a tedious and time consuming task -- one that few people have the time nor patience to follow through. Not any more...

Los Angeles-based David Tang and his software development team have created an article submission software code-named Article Post Robot (http://www.officialhomebusiness.biz/at/st.php?s=APR-Press) which takes away the pain of people who have ever tried to submit manually. This software has the ability to convert the tedious article submission procedures, into a simple fill-in-the-blanks and one-click submit exercise.

David said, "The software is the result of studying the problem of how people used to spend hours submitting to the article directories.". He added, "It was initially not easy as every article directory has their own unique formats and forms to fill, and the lack of a standard format has always been tricky. We have overcome this, and the software is able to submit to article sites on automatic mode, even those sites which require user login."

Thomas Choo of http://www.thomaschoo.com regularly submits his articles to several article directories. He said, "I have used some article submission software before, but due to the complexity of each article site, these software still needs me to make adjustments at each site. With Article Post Robot, the submission is truly one-click for all sites in one go. With the software, I can now submit in minutes what used to take me hours." He added, "I can attest to the benefit of submitting articles. I've seen an increase of 230 incoming links from just one article submission within a short time, resulting in targeted visitors to my site."

Web site owners have silently endured the tedious task of manual article submission. Precious time has been wasted which could have been put to more productive use, like promoting their web sites, or writing another article. This software intends to change that, by harnessing the power of article distribution and turning the whole process into an enjoyable experience.

There is a time-limited special discount for people who act fast.

About Article Post Robot
Article Post Robot is a Windows-based article submission software that will easily and automatically submit your articles to nearly 200 article directories and 50 mailing groups, freeing up your valuable time to focus on more productive tasks such as promoting your web site, getting more sales or writing more articles.

More information regarding this product can be found at:

For more information contact:

Thomas Choo

# # #

Press Contact: Thomas Choo
Email: email protected from spam bots
Phone: 65-65560805

Friday, January 13, 2006


Mail is bent, rifled for gift cards, cash


Mail is bent, rifled for gift cards, cash
Detroit Free Press - United States
... Two metro Detroit postal workers -- one a mail carrier in the Northville area and the other who worked at a mail processing center in Troy -- were accused last ...  

E-Mail Prospecting Can Still Hit Gold
CIO Today - Woodland Hills,CA,USA
... when we have good reasons for going to e-mail, we're still getting responses via e-mail that are as good or in some cases even better than direct-mail response ...

PRSA: Creatively Breaking Through the Clutter With An Eye on ROI
Wisbusiness.com - Madison,WI,USA
[MADISON, Wis.] -- January 12, 2006 -- The latest in direct mail marketing communication techniques will be discussed at the upcoming Public Relations ...

Analytics Put Epsilon, Merkle, Allant, Targetbase Atop Forrester ...
DM News - New York,NY,USA
... Some outsourcers print and presort direct mail, deliver e-mail and process bouncebacks, and help with call centers or Web sites. ...

Neither snow nor rain nor heat nor gloom of bulk mail
Times-Standard - Eureka,CA,USA
... first fetching offerings of Lillian Vernon darkened my mailbox years ago, increased imports of cheap foreign goods and ultra-attractive bulk mail rates have ...

OPEX(R) Incoming and Scanning Releases Upgraded Document Imaging ...
Yahoo! News (press release) - USA
... quality enhancements. OPEX® Incoming and Scanning(TM) offers a variety of innovative mail processing and imaging solutions. From ...

Posta struggles to move with the times
Daily Nation (subscription) - Nairobi,Kenya
... Though at the moment the PCK enjoys a monopoly on delivery of mails and parcels weighing up to 350 grams, rival companies can compete in the bulk mail segment. ...  

Bill-Me Marketers Seek Cost Cuts in Collection
DM News - New York,NY,USA
... address and permission to use it in order to send bills this way but, like the DM industry at large, bill-me marketers are building their e-mail house files. ...  

Thursday, January 12, 2006


Corporate Phone Cards Selects First Canadian Phone Card of the Month

Corporate Phone Cards Selects Ideazon as First Canadian Phone Card of the Month

Corporate Phone Card announces this month's winner of the Phone Card of the Month Competition: Ideazon, a global manufacturer and designer of specialized gaming keyboards.

(PRWEB) January 12, 2006 -- Catherine Cavanagh, President of Corporate Phone Cards, a major supplier of custom-designed promotional phone cards, announced today that Ideazon, a Canadian based firm in Ontario, was selected as Phone Card of the Month for January 2006. Ideazon is a global manufacturer and designer of specialized gaming keyboards. Cavanagh stated, “Every month we highlight one of our clients’ custom designed phone cards, based on the attractiveness of the card and/or the unique way the phone cards are being used.”

Cavanagh went on to say, “Ideazon won the January 2006 spotlight for the design of their ZboardÔ phone card, which represents their uniquely created keypads for the gaming industry. The selection is also significant as Ideazon is the first Canadian client to be recognized for their phone card design.”

When asked what he thought of the ZboardÔ phone card being chosen Phone Card of the Month, Ijaz Jamal, Ideazon’s North American Marketing and Communications Manager, said, “we are absolutely elated. We had separate cards for our American and Canadian customers and retail partners and we were tremendously happy with the outcome in both countries.” Ideazon is going to be targeting consumers identified as hardcore PC gamers and using the phone cards as corporate give-aways at sales meetings as well as promotional items at future trade shows.

The ZboardÔ custom phone card is highlighted on each page of the Corporate Phone Cards web site. The card is linked to an internal page, which provides background about Ideazon and ZboardÔ. Visitors are able to hear a short message that plays whenever someone makes a call using the ZboardÔ custom phone card.

About Corporate Phone Cards:
CorporatePhoneCards.com (CPC) is a full service provider of promotional
phone cards serving large and small businesses, schools, non-profit organizations, and local and state governments. Their goal is to help clients achieve recognition or create consumer response by designing attractive, professional, and cost-effective advertisements in a space no larger than a business card.

The people at CorporatePhoneCards.com have been designing and producing custom phone cards since 1995. CPC has earned the reputation as an honest and dependable supplier of promotional phone cards. Their client base is comprised of Fortune 500 companies as well as small to mid-sized organizations.

Order your cards today


Press Contact: Jack Mills
Company Name: Corporate Phone Cards
Email: email protected from spam bots
Phone: 1-800-391-2827


Free Press Release Posting at MyAdBase.com for Media-Related Industries

Media-Related Industries Enjoy Free Press Release Posting at MyAdBase.com

The U.K.-based MyAdBase.com now offers a press release posting service for advertising and media-related news. The free service provides invaluable exposure to the global marketplace.

London, UK (PRWEB) January 9, 2006 -- Media industry sellers and suppliers have a place to post press releases for world-wide exposure and publicity.

MyAdBase.com caters to sellers of ad space in the U.K. and Ireland, as well as global ad space buyers.

Simply by registering for free with MyAdBase.com, members can upload their press releases to the site, complete with contact information.

"We accept advertising news which would be of interest to buyers and sellers of ad space. All related suppliers to the advertising and media industries, such as advertising agencies and promotional goods suppliers, can add multiple press releases on the site," said Andrew Long, co-founder of the site. "If they supply products and services to the advertising industry, they can take advantage of a 'shop window' opportunity on Myadbase."

The Web site's My Marketplace section also provides members an industry link, a banner advertisement and user and account tools for the site, Long explained.

The site is visited by thousands of advertising media buyers, sellers, and industry-related suppliers.

"By submitting a press release to MyAdBase, you will give your advertising-related products or services additional exposure to decision makers," Long said.

MyAdBase.com specializes in providing buyers with the information to research sellers, who offer all forms of media advertising. Buyers can evaluate market demographics, reach, and costs quickly and easily online at http://www.MyAdBase.com.

Media sellers create their own media listings to include images, descriptive text, and full media pack information. They can then add items for sale across any media, and sell space directly from the Myadbase platform.

The fixed-price automated advertising sales system already has more than 500 media listings on the site, and more are being added each day.

"The introduction of the Internet has given media sellers the opportunity to reach a huge, global buying audience," said Long.

The company behind MyAdBase.com, Admedia Solutions Ltd. plans to introduce MyAdbaseUSA.com in early 2006, which will be aimed at media sellers who are based in the United States.

Sam Allen
Strategic partners
0044 1480 357357


Press Contact: Andrew Long
Email: email protected from spam bots
Phone: 0044 1480 357357
Website: http://www.myadbase.com

Wednesday, January 11, 2006


A Better Approach to Direct Mail Marketing for Small Business


A Better Approach to Direct Mail Marketing for Small Business ...
FinanceVisor.com - CA,USA
... letter. Even in this age of technology and web-based businesses, direct mail is still an important component of any business. Off ... 

Pontiac lands postal processing center
Detroit Free Press - United States
It was years in the discussion stage but this morning it became official: The US Postal Service will construct a major mail-processing center in Pontiac. ...

ADVO Declares Quarterly Dividend
Business Wire (press release) - San Francisco,CA,USA
... 1985. ADVO employs 3,700 people at its 23 mail processing facilities, regional sales offices and headquarters in Windsor, CT. The ...

Out of 2-cent stamps: rate increase leaves post office short
LaCrosse Tribune - LaCrosse,WI,USA
... They weren't alone. Joanne Marshall, manager of mail processing for the postal service, said other area post offices called, saying they were out, too. ...    

PrintDepartment.com Partners with PSI Group, Inc. to Enhance Mail ...
Business Wire (press release) - San Francisco,CA,USA
... of its partnership with PSI Group, PrintDepartment.com also announces a new, flat fee postal rate for first class and standard (bulk) mail, regardless of the ...  
Legal Decisions Bolster CAN-SPAM Act
E-Commerce Times - USA
... of Texas -- or any organization, for that matter -- should not be required to pay for the storage, bandwidth and other resource required to process bulk mail.".

Postal Service to build large mail processing center in Pontiac
WLNS - Lansing,MI,USA
PONTIAC, Mich. A 224 (m) million dollar mail processing center is coming to downtown Pontiac, bringing with it 12-hundred workers. ...

Potter Eyes 2006 Cautiously
DM News - New York,NY,USA
... Starting in April, the USPS will install and test a prototype flats sorting sequencer machine at the Indianapolis Mail Processing Annex that is designed to ...

High fuel costs spur conservation
Federal Times - USA
... At the West Sacramento mail-processing and distribution facility, Chevron introduced a massive solar system mounted on a new parking structure to generate power ...  

Rising cost of recycling leads supervisors to conduct survey
Sunbury Daily Item - Sunbury,PA,USA
... Due to postal regulations, they cannot be left at the post office. They can be mailed to the township at PO Box 252, Montandon, PA, 17850. ...

Wineries fight for right to ship
St. Louis Post-Dispatch - St. Louis,MO,USA
... While the direct-mail market is relatively tiny compared with traditional liquor store sales, "It's really big for the small mom-and-pop winery in the state of ...




Tuesday, January 10, 2006


The Largest Giveaway In The Web-Monitoring Industry

WebSitePulse™ Announces Unprecedented Activity During The Largest Giveaway In The Web-Monitoring Industry

WebSitePulse, a leading provider of global, independent and remote monitoring of web-based systems and e-business transactions, announced today the end of its highly successful Holiday promotional campaign.

Orlando, FL (PRWEB) January 10, 2006 -- WebSitePulse, a leading provider of global, independent and remote monitoring of web-based systems and e-business transactions, announced today the end of its highly successful Holiday promotional campaign.

Unprecedented activity and record high level of interest towards WebSitePulse new monitoring system were registered during the last six weeks of 2005. The increased website traffic and the active response of existing and potential Customers and visitors were boosted by the largest giveaway in the web-monitoring industry. A great majority of the current WebSitePulse Customers expressed interest in switching their accounts to the new system and hundreds of new accounts were opened. Customers and visitors were highly motivated to provide feedback about the re-engineered Control Panel enabling WebSitePulse to shorten the time of the Beta testing of its system.

“Our major goal was to provide no-risk, no-cost, and obligation-free opportunities to as many Internet owners and operators as possible to test our system and to experience its benefits. We feel that the monitoring industry is still in its early stage of maturity and millions of people with Internet-based operations do not even think about it,” says Iavor Marinoff, CEO of WebSitePulse. “On the other hand, we wanted to accelerate the process of feedback and recommendations for our system while it was still in Beta because its co-existence with the old system was confusing to some of our Customers” – continues Marinoff. “Not only we were successful in generating a record amount of comments and suggestions but also by mid December we felt pretty confident to end the Beta – almost three weeks in advance of our schedule. As a result of the campaign, we have one big winner of $ 2006 worth of services, ten lucky Customers - each with $1000 of credit in their accounts, as well as several hundred “owners” of $100 W$Ps – our transferable monitoring “currency”. Also, several MP3 players made it a great Holiday gift for some of our friends who provided us with valuable feedback,” concludes Mr. Marinoff.

WebSitePulse Holiday promotions were based on real performance and not on assumed Customer behavior. A specific qualifying condition or action preceded the actual reward to maximize WebSitePulse return on investment. With the major objectives for the launch of the re-engineered and redesigned system achieved, WebSitePulse is looking forward a successful new year with more Customers taking advantage of its professional monitoring services.

About WebSitePulse ™:
WebSitePulse is a leading provider of advanced, independent and remote monitoring of web-based systems and e-business transactions.

The global, independent service offers immediate error detection, and real-time, multimedia alerts, as well as available detailed, customer-controlled, purpose-specific reports with drill-down capabilities and snapshot options.

WebSitePulse provides continuous, reliable and cost-effective monitoring that enables its clients to increase the efficiency of their mission-critical e-business operations, and to reduce their risk of failed Internet transactions and loss of revenue.

WebSitePulse is a service of Image Project, Inc. - a privately owned corporation for e-business solutions based in Orlando, Florida, USA.
For more information, please visit www.WebSitePulse.com.


Press Contact: Dimoff Oggie
Email: email protected from spam bots
Phone: 407 574 9365

Friday, January 06, 2006


Strategic Marketing Media Agency to Help Advertisers Improve Ad ROI

New Strategic Marketing Media Agency to Help Advertisers Improve Ad ROI

"There is no question in my mind that most advertisers could squeeze another 20-100%-- or more-- effective communication out of their advertising budgets," says Ron Geskey, President and Founder of MediaAdvantage, a division of 2020:Marketing Communications LLC. How? Think strategically.

Detroit, MI (PRWEB) January 6, 2006 -- 2020: Marketing Communications LLC announced today that it has launched a new strategic marketing media agency which will handle marketing and strategic media planning and buying for a few select advertisers.

"There is no question in my mind that most advertisers could squeeze another 20-100%-- or more-- effective communication out of their advertising budgets," says Ron Geskey, President and Founder of MediaAdvantage, a division of 2020:Marketing Communications LLC. How? Think strategically.

Strat-e-gy (stra-ta-je) n
“A careful plan or method for achieving an end”

"Being a lot more strategic and marketing driven in both planning and buying would go a long way toward helping advertisers achieve more effective communication with consumers and improved ROI as a result," says Geskey.

Geskey points out that so far the industry has responded to demands for better ROI mostly by focusing on reducing media rates. Many of the largest advertisers like General Motors and P&G and the global advertising agency networks like IPG and WPP have consolidated buying operations in order to gain the bargaining leverage needed to reduce costs. "Negotiating lower media costs is obviously a good thing, but cost is only part of the equation, not always even the most important, if the strategy is wrong or you are buying the wrong media at the wrong time in the wrong place."

"If you were a car dealer, would a 15% reduction in media rates sell more cars than a 50% increase in advertising effectiveness?" Geskey asks.

How can advertisers improve their advertising media effectiveness and ROI? MediaAdvantage offers 15 basic tips, among others, for improving the ROI of media investments:

1. Media plans should be marketing driven rather than media driven, define the business problem!

 2. Focus on strategy first because it can return 1000%, then focus on buying effectiveness which may return up to 100%. 

 3. Buy communication, rather than TRPS and CPMs. A TRP is not a TRP because TRPS vary greatly in communications effectiveness. Use a disciplined, quantified system for evaluating alternatives, e.g., like the MediaAdvantage TAP system.

 4. Think global, act local. Geography is one of the most important planning considerations for both short and long term ROI.

 5. Test alternatives, measure marketplace results, learn why & continuously improve your plans and buys.

 6. Have a sound strategy for creating the leverage needed to negotiate your buys to get what you want. 

 7. Buy media with your head, not your heart (it’s business), e.g., don’t pay $500,000 for a sponsorship only worth $100,000 ($400,000 saved will buy a lot of tickets).

 8. Be a grownup, recognize that the most successful negotiations are a win-win.

 9. Focus on cost effectiveness not cost efficiency. 

 10. Don’t spend too little on advertising— you must cross the threshold of effectiveness or your investment may be wasted.

 11. Don’t spend too much on advertising – high diminishing returns can reduce your profitability.

 12. Improve the ROI of media decisions by using state of the art data and market/media analysis systems to prioritize who, where, when, how and how much.

 13. Zero base: Always use the right communications tools which best address your problems or opportunities; remember, media advertising isn't a panacea for every problem.

 14. Experiment today with the media of the future so you aren't left behind.

 15. Always try to work with media professionals who have the highest quality experience and know what they are doing.

Readers are invited to visit the MediaAdvantage web site at www.Media-Advantage.net, and should direct questions or comments to Ron Geskey, President of MediaAdvantage at 248-894-1151.

2020:Marketing Communications LLC also publishes the Thumbnail Media Planner (www.thumbnailmediaplanner.com) and operates the AdMediaStore (www.admediastore.com).


Press Contact: Ronald Geskey
Email: email protected from spam bots
Phone: 248-894-1151
Website: www.Media-Advantage.net

Tuesday, January 03, 2006


ZenithOptimedia Direct Enters Hispanic Marketing via New Unit


ZenithOptimedia Direct Enters Hispanic Marketing via New Unit
DM News - New York,NY,USA
... "Obviously there are a lot of good Latino general agencies, but there are not really many who can do more direct mail or television.". ...

To: National Desk, Business Reporter
U.S. Newswire (press release) - Washington,DC,USA
... Founded in 1991, M&R Strategic Services ( http://www.mrss.com ) provides communications, direct mail, Internet advocacy, lobbying, media relations, research ...

Simplify Taxes
Government Technology - Folsom,CA,USA
... through several channels -- paid media advertisements, tax preparer associations and other professional organizations, conferences, direct mail and e-mail.  

Yuma's post office ready for rate increase
Yuma Sun - Yuma,AZ,USA
... board. For example, fees for money orders will increase by 5 cents and the bulk mailing rates will go up 3 to 5 cents, he said. ...

Royal Mail Gears Up to 'Fight' Rivals
Black Enterprise - New York,NY,USA
... in Britain's GBP4.5 billion mail industry had been restricted to 30% of the value of the letters market, and to companies handling bulk mail in batches of ...

Zeroing In
Government Technology - Folsom,CA,USA
... work to bring microtargeting to mobile phones and others are devising ways to deliver customized television commercials to voters, direct mail, door-to-door ...

Opinion - William Rees-Mogg
Times Online - UK
... The costs were high -- about £15 million for each party. Labour made some three million telephone contacts and sent out about ten million direct mail items. ...  

Going, going gone
Wellington Times - Wellington,New South Wales,Australia
... According to the report issued in the council business paper, by using a mail house, council can electronically download its rating and billing information to ...

City council to consider war resolution
LaCrosse Tribune - LaCrosse,WI,USA
... said. The US Postal Service's study of shifting mail processing from La Crosse to Rochester will be considered by the council. ...

Postage increase effective Sunday
Baltimore Sun - United States
... inconvenience. But for companies that rely on bulk mail and other services, the jump will increase the cost of doing business. Customers ...

Pssst ... The post office's 'secret' rate hike
Sarasota Herald-Tribune - Sarasota,FL,USA
... cents, on Jan. 8. (The rates for mailing postcards, bulk mail and packages are going up as well. More on that a little later.). I felt ...

New stamps with new rates for the new year
Sun-Sentinel.com - Fort Lauderdale,FL,USA
By Richard Carr. Higher first-class mailing rates take effect Jan. 8, and the US Postal Service has already issued the first of the new stamps to cover them. ... 

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