Wednesday, December 10, 2008
Some Marketing Emails Seem To Work
"Emails We Love"-Marketing Emails That Work
Ilfracombe, United Kingdom, November 26, 2008 -- It's easy to poke fun of companies that send out mangled, mistyped and just plain horrific marketing emails. But you don't often see companies that get email marketing right singled out for praise. Which is why Catalogue/e-business magazine in its 24 November issue is highlighting "Emails we love".
"An effective marketing email, by definition, is one that encourages recipients to click through," says Sherry Chiger, Catalogue/e-business editorial director. "The emails we spotlight in our issue encouraged even our jaded staff to respond to them."
Gifts and gadgets marketer Firebox.com won the most raves, for an email chock-full of features, including animated product imagery and links to the customer-submitted Photo of the Week and Video of the Week. The latter, depicting Lego figurines working a mini Henry Desktop Vacuum, was so entertaining that the Catalogue/e-business staff forwarded it within and outside the office-"viral marketing in action," says Chiger.
Other noteworthy marketing emails include one from fashion etailer Asos promoting a lunchtime-only sale ("great for creating a sense of urgency," Chiger notes), a BeautyBay.com email graphically pointing out recent improvements to its website, and one from bedding specialist Feather & Black whose main photo focuses more on a beautiful, scantily clad woman than on the products for sale ("one way to interest men in its promotion").
"Marketers aiming to punch up their email response could do worse than to look to these companies' efforts for inspiration," Chiger concludes.
Published monthly, Catalogue/e-business is the only trade magazine covering the UK print catalogue, ecommerce and cross-channel commerce industries. It also produces two free fortnightly enewsletters, Insight and Cross-Atlantic Insight, and maintains a website at www.catalog-biz.com.
Contact: Sherry Chiger, 01271 866221 or firstname.lastname@example.org
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