Sunday, February 19, 2006

 

Mailing Industry News

BCC Software Announces Strategic Initiative with Direct Logistics, Inc.
Instead of dropping a presorted and palletized mailing into the postal system at only the BMEU facility and achieving only the regular letter rate with no entry discount, a mailer may instead have the mailing verified at the BMEU and returned to their facility, where it is picked up by a TDM-coordinated private carrier for direct delivery to specified BMC/SCF facilities.
 
Mail in Vero makes a long trip to cross town for regional mail processing
The nation's 600 million pieces of daily mail are trucked to 235 regional mail processing facilities scattered across the United States. Indian River County's letters go to a 200,000- square-foot building near the Orlando International Airport.
 
Direct Marketing News from Iowa
Total Marketing One -
www.tmone.com, an industry leader in contact center, mortgage lead generation and marketing list services has propelled itself to the next echelon by adding a multi-sourced consumer and business database division to its already notable arsenal of direct marketing units.
 
Best Software Announces Direct Mail on Demand Program for Business Partners
With the Best Software Direct Mail on Demand program, partners can execute their direct mail marketing campaigns in a single online visit, saving significant time and costs by eliminating the need to manage designers, print shops, list brokers, and mail houses.
 
Parascript(R) AddressSelect(TM) 2.0 Validates Addresses, Enables Companies to Qualify for USPS Discounts
Parascript, LLC today announced AddressSelect 2.0, a high-performance address validation solution that enables companies to reduce incorrect address entries, comply with USPS guidelines and gain postage discounts. The software, which complements current Multi-Line Optical Character Readers (MLOCR), validates addresses and assigns correct 11-digit zip codes to increase mail processing accuracy.
 
Direct Mail Advertising Strategies - Bulk Mail, Lists, and Postcards
A key ingredient for successful business growth is direct mail advertising. The success of your direct mail advertising will be highly dependent upon the “perceived” quality of your business, the design, the type of paper, the message you’re conveying, and your special offer, using this advertising strategy.
 
Videojet's G4100 Digital Imaging System Uses HP Technology For Fast, High-Resolution Printing
The G4100 is priced up to 75 percent less than comparable technology, making it both a cost-effective solution and a wise capital investment for small to mid-sized commercial printers and direct mail houses.
 
Direct Mailer Brown+Partners, Inc. Adds Eight Employees to its Team
Brown+Partners, Inc., a print management company headquartered in Blue Bell, Pa., posted an average annual growth rate of 59% for its first five years. B+P also provides e-commerce solutions and promotional marketing services.
 
POSTAL SERVICE RECOGNIZED INTERNATIONALLY FOR BEST INDUSTRY PRACTICES
In the e-Commerce category, the USPS marketing group's online service offering, Click-N-Ship, was recognized. Millions of customers have gone to the Post Office that never closes at usps.com to meet a vast range of their shipping needs - from calculating postage rates, to obtaining shipping labels, to arranging for carrier pick up of their parcels.
 
Direct-Mail Marketing Classic Re-published By Bottom Line® Books Secrets of Successful Direct Mail Richard V. Benson
Secrets of Successful Direct Mail is about everything Dick Benson learned in 40 years in the business. How valuable is this information?

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