Tuesday, March 07, 2006
Bloggers Sloggers For Wal-Mart?
Wal-Mart Recruits Bloggers for PR Battle
March 7th, 2006 - MarketingVOX - Under fire for its less-than-employee-friendly policies, among other reasons, Wal-Mart has apparently been rallying a force of blogger loyalists and mercenaries, supplying them with PR ammunition in hopes of beating back the assault, writes the New York Times. Pro-Wal-Mart propaganda produced by public relations firm Edelman has appeared in blogs, often verbatim and without attribution - clearly counter to the norms and unwritten rules of civilized blogging behavior, as well as word-of-mouth best-practices.
March 7th, 2006 - MarketingVOX - Under fire for its less-than-employee-friendly policies, among other reasons, Wal-Mart has apparently been rallying a force of blogger loyalists and mercenaries, supplying them with PR ammunition in hopes of beating back the assault, writes the New York Times. Pro-Wal-Mart propaganda produced by public relations firm Edelman has appeared in blogs, often verbatim and without attribution - clearly counter to the norms and unwritten rules of civilized blogging behavior, as well as word-of-mouth best-practices.
In what is escalating into an all-out war for the hearts, minds and pocketbooks of the citizenry, Wal-Mart - along with others - is looking beyond the mainstream media and "working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters," writes the Times.
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# posted by (hris @ 11:33 AM 
