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World Marketing, Inc. Pushes Envelope with Proprietary New Service: Marketers Can Have Increased Influence Over Mail Delivery With InsideTrack™

Direct marketers looking to maximize the impact of their marketing message now have the ability to not only track direct mail but also influence the timely delivery of their pieces.

Dallas, Texas (PRWEB) June 6, 2006 -- Direct marketers looking to maximize the impact of their marketing message now have the ability to not only track direct mail but also influence the timely delivery of their pieces.

World Marketing Inc., a premier provider of integrated direct marketing solutions for Fortune 1000 companies nationwide, unveils InsideTrack, a proprietary new service providing direct marketers the ability to strategically place, manage and expedite mail.

InsideTrack uses United States Postal Service (USPS) PLANET® codes to identify and track mail—from the moment it enters the delivery stream until the time it reaches the mail carrier. While many companies offer PLANET® code tracking, World Marketing is the only company offering its proprietary InsideTrack service to actually influence mail delivery.

Because of World Marketing’s in-depth understanding of USPS mail processing, including it’s established network of over 27,000 USPS Destination Delivery Units (DDU’s) and contacts nationwide, it can leverage relationships inside the USPS to quickly address problems, expedite processes and keep mail moving at the desired rate—all to insure on-time delivery, maximize response rates and deliver optimal mail schedules.

“Advances in technology allow marketers an incredible ability to know exactly where outbound and inbound mail is at any given time—valuable information that influences marketing and operational decisions. What may surprise many direct marketers is that this same technology coupled with World Marketing’s service team and established relationships with the USPS provide marketers the ability to go the extra step—actually influencing mail delivery,” says Donna Tracy, executive vice president, Strategic and Marketing Services at World Marketing, Inc. “This is especially important for marketers where inexact delivery during tight timeframes can derail an entire marketing effort.”

InsideTrack is the perfect solution for retailers, financial service companies, travel and hospitality companies and other marketers looking to deliver high-impact outbound marketing messages within a tight in home delivery timeframe. One-day sales or other limited-time events require exact timing in order to reap the full benefit of return on investment. With InsideTrack, World Marketing can track and log mail delivery and deliver optimal mail schedules that generate store traffic and increase sales.

InsideTrack also provides marketers with valuable tools for incoming mail as well. Marketers know exactly where an order is so they can respond to calls accordingly, track when a payment was sent, so they can stop late payment notices, and provide advance notice when orders hit, so marketers can plan when to staff up for fulfillment or do whatever it takes to manage orders and keep customers happy.

About World Marketing, Inc.
World Marketing is the first and only direct marketing company whose Confirm® Service processes are certified by the USPS and awarded “Best in Class for Mail Effectiveness” by the National Postal Forum. World Marketing, Inc. (WMI) is a privately held, full-service direct marketing company that offers its customers best-in-class solutions through eight locations nationwide.

World Marketing has a wide menu of direct marketing services including direct response creative, database, print, lettershop, and fulfillment services. World Marketing works with some of the nation’s leading marketers. For additional information, visit www.worldmarkinc.com.

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Press Contact: Liane Adduci-Urevig
Company Name: World Marketing, Inc.
Email: email protected from spam bots
Phone: 312.994.2451
Website: http://www.worldmarkinc.com

# posted by (hris @ 9:26 AM