Permit 1 Mailers Bulk Mail Blog

Managing Postal Mail Online Provides Significant Boost in Employee Productivity

Remote control mail’s equivalent of anti-spam filters also saves time by instantly filtering out unwanted physical mail.

Seattle, WA (PRWEB) September 27, 2006 -- Document Command, Inc., the company that invented Remote Control Mail™, the world’s first fully online service for management of postal mail, disclosed today unprecedented data about the behavior of postal mail recipients. Advances in Internet and television technology had previously enabled companies to track consumer behavior among users of the Internet and services like TiVo, but until today no equivalent data was available to describe the on-the-spot decisions of people who receive postal mail.

Remote Control Mail’s online postal mail service allows users, such as corporate employees or people who would otherwise use an offline mail forwarding or P.O. Box service, to have selected mail sent instead to addresses provided by Document Command. Envelopes sent to these addresses are scanned for users and displayed in an online account; users can then see their envelopes from anywhere in the world and make snap decisions, analogous to working through an email account, on what to do with the mail pieces: shred, recycle, open and scan into a PDF file, archive, forward-ship, and more – with simple mouse clicks.

Following a survey of the first “early adopter” users of its groundbreaking product, Document Command announced that nearly 50% of all mail recipients requested deletion or shredding of envelopes on sight – without even asking to look at the contents through opening and scanning. “The analogies to email don’t begin to capture the power of this service,” says Tom Ransom, VP of Marketing for Corefino, Inc. an outsourced accounting firm based in Sunnyvale, CA, that is among Remote Control Mail’s early corporate customers. He adds, “We’re converting all of our client companies to this remarkable service, not only to increase the efficiency with which we can process their accounting documents, but to provide a productivity boost to all of their employees enterprise-wide.”

Cameron Powell, DCI’s VP of Business Development, explains, “Sure, our clients’ employees will save a great deal of time by not having to wade through unwanted postal mail, some of it unsolicited, some of it just not interesting on a particular day. That allows Remote Control Mail’s service to act like an email spam filter. But the real news is that the companies also cut by half the amount of paper they have to receive, deliver, sort, and discard within the company, while employees can more productively plow through their mail while they’re out of the office, just as they’ve been able to remotely manage mobile and email communications for the last decade.”

“The implications of this kind of data for the multi-billion-dollar direct mail marketing industry are staggering,” says Richard Rosen, CEO of AlloyRed, a globally-recognized direct response advertising agency based in Portland, Oregon. Rosen adds, “Companies who send out direct mail never know who they’re really reaching, how repetitively and wastefully, or which direct mail pieces are even opened versus discarded immediately. My expectation is that as Remote Control Mail continues to grow, the company will provide my clients with non-customer-specific data that will let them target their ad spend and refine their ads with the laser focus that advertisers on the Internet have been enjoying for a decade now. I call this strategy ‘untarget marketing’. I think it will trigger the next major inflection point in direct marketing ROI.”

DCI also revealed that 30% of incoming envelopes are ordered to be opened and scanned. “This is double our predictions before we launched earlier this spring, lacking any similar service to compare against”, says Ron Wiener, CEO of Document Command. In addition, even after requesting scanning, only 13% of recipients asked that the original mail piece be forwarded to them or, if it contained a check, deposited in the customer’s bank account; 53% had the piece recycled and 34% had it shredded. “Who prints out their emails?” Wiener asked. “It’s very rare. And so is anyone needing the paper original of their postal mail. So why do companies spend so much money and employee time delivering just that?” Wiener says customers are getting used to the idea of shredding paper originals and keeping only their electronic copies.

Document Command, Inc. (DCI) is headquartered at 5400 Carillon Point
Kirkland, WA 98033. The company operates a 60,000 sq ft national archival center in Beaverton, OR, with capacity for 50 million pieces of mail and 300 million documents at a time. DCI is connecting a network of mail presort bureaus in major cities to provide local mail pickup, digital processing and document scanning services for corporations and government agencies that wish to keep mail coming to their current addresses. The Remote Control Mail service is also available to residential customers and small businesses at www.remotecontrolmail.com. Toll-Free 866-892-2048. International: 425-296-7355. Information on the company is available at www.documentcommand.com

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Press Contact: Ron Wiener
Company Name: DOCUMENT COMMAND, INC.
Email: email protected from spam bots
Phone: 425-296-7355
Website: www.remotecontrolmail.com

# posted by (hris @ 9:37 AM