Saturday, June 16, 2007
Ebay AuctionAds Debut Coup?
EBay cancels ads in tiff with Google
Los Angeles Times - CA,USA
EBay is one of Google's biggest advertisers. The search engine funnels millions of Web surfers to the auction site. But the two companies have grown ...
EBay threatens to pull ads off Google
MSNBC - USA
Google's retreat came only after Ebay cut some of its advertising spending on the company's search site, in what appeared to be a blunt attempt to warn ...
By now, ebay has to have taken notice of what the company behind AuctionAds has done and started to realize that at least where the content network is concerned, they could do a lot better. If you have not see the ads from AuctionAds yet, they are a cross between the small text ads that you see from Google, and the multi-tabbed ads (Which are cool) from that loser company Chitika (Don't get me started on them. It's enough to say they dropped me and treated me like shit. Try them at your own risk, but do some searches in Google first before you waste your time with them.).
AuctionAds are as easy to use as AdSense, but the two nice things are that 1) they include a small image from each auction, which most AdSensers know greatly improves click-through rates, and 2) you can choose the keywords to target the ads to your site. The keyword targeted takes a little extra work that you don't have with contextual ads like Google's, but from what I have seen it pays off. There's no learning curve and if you are not happy with the ads you see you can make some changes. To see a good example of how this works, visit our site: http://www.EbayAuctionAds.com and you can test out the results.
I think you have to have considerable site traffic to realize the best results, or a site that gets traffic related to shopping or products. We had positive results right away, but we still have to keep our day job for now. Most site owners are reporting results as good or better than ours so it's worth testing on at least one site for sure.
Since Google has been discouraging the use of images placed closed next to AdSense Ads, I can see more people trying AuctionAds, and perhaps in some cases replacing AdSense if the income is there. What I expect to see is Google responding to this new attention to ebay as a revenue generator by allowing advertisers to add small images to be placed next to their ads, OR providing a library of images that advertisers can select from as relating to their products and services.
# posted by (hris @ 10:59 AM 
