Wednesday, March 05, 2008

 

Entrepreneurs Share Secrets To Success

World Renowned Entrepreneurs Share Secrets To Their Success In Building Their Brands

The Authentic Brand: How Today's Entrepreneurs Connect With Customers (Noble Press/2007) by Christopher Rosica is a collection of 12 interviews intertwined with Rosica's observations and comments regarding the commonalities he discovered among these prominent business leaders.

Paramus, NJ (PRWEB) February 22, 2008 -- As revealed in a new business book on marketing and consumer behavior, a common trait among today's most successful entrepreneurs is that they create and offer an authentic brand experience.

The Authentic Brand: How Today's Entrepreneurs Connect With Customers (Noble Press/2007) by Christopher Rosica is a collection of 12 interviews intertwined with Rosica's observations and comments regarding the commonalities he discovered among these prominent business leaders. The author, CEO of Rosica Strategic Public Relations, reveals:

- How they grew their small businesses into iconic brands by taking risks and not "flying under the radar"
- How they forged partnerships with charitable causes to build their brands
- The importance of having a highly visible spokesperson to promote the company
- How to sell on quality -- and not have to compete on price
- How keeping the brand promise and speaking to your customers' intelligence promotes customer and employee loyalty
- The strategic advantage of creating awareness locally as a strategy for national growth

The book goes inside the minds and boardrooms of such company founders/entrepreneurs as: Jerry Baldwin, Starbucks; Jeff Taylor, Monster.com; Gary Hirshberg, Stonyfield Farm; Roxanne Quimby, Burt's Bees; Bobbi Brown, Bobbi Brown Cosmetics; David Neeleman, Jet Blue Airways; David Oreck, Oreck Corporation, Jim Koch, Samuel Adams; Kate Spade, kate spade, inc.; and Wally Amos, Famous Amos Cookies.

Christopher Rosica heads up the 28-year-old national public relations firm of Rosica Strategic Public Relations (
www.rosica.com). The company helps mature and up and coming businesses create compelling stories and promotes them. He is a long-time member of the Entrepreneurs' Organization (formerly known as YEO) and presently serves as chairman of the organization's public relations committee.

Please visit www.theauthenticbrand.com for more information.

What They Are Saying About The Authentic Brand:

"A wonderful, increasingly enjoyable book. I would recommend it to anyone who loves to be challenged, and even more to anyone who isn't ready for it." -- Michael E. Gerber -- Author of The E-Myth Books

"Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits." -- Geoff Smart, Ph.D. -- Chairman & CEO, ghSMART and Topgrading co-author

"Rosica's book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A-list of people that have built enormously successful companies. If you're building a brand for your business, this is a must-read." -- Brien Biondi -- Executive Director, Chief Executives Organization (CEO), former CEO of Young Entrepreneurs' Organization (YEO)

"NOW is the time to grab market share and Chris Rosica's book provides practical approaches for making this happen." -- Verne Harnish -- Author of Mastering the Rockefeller Habits and founder of the Young Entrepreneurs' Organization (YEO)

Press Contact: Kelly Lerch
Company Name: Rosica Public Relations
Phone: 201-843-5600
Website:
www.theauthenticbrand.com


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