Friday, June 09, 2006
Ad Technology Jams Usable Text Into Compact Creatives
snap2eyes To Offer CPC-Optimized Textpandable Ad Template For Free; Fully Customizable Ad Template Redefines Text AdThe versatile, cost-free, and easy to use Textpandable ad template empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. Users simply enter their ad copy (including up to 5,000 words of expandable text) and specify their design and color preferences from among scores of options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option. Because Textpandable ads can hold much more information than conventional text-based ads, they also lead to smarter click decisions by the Internet user, and thereby decrease frustration and wasted time for the Internet user as well as squandered CPC expenses for the advertiser.
New York, NY (PRWEB) June 9, 2006 Online advertising company snap2eyes LLC (www.snap2eyes.com) announces the launch of its Textpandable ad template, an information and feature-rich, customizable, rich media ad template (see: www.textpandable.com).
The versatile, cost-free, and easy to use ad template empowers any business or non-profit organization to create text-filled Internet ads that feature aesthetic simplicity, eye-catching animation, and functional sophistication. To create an online ad based on the Textpandable ad template, advertisers require no knowledge of any rich media authoring tools, HTML coding, or other programming languages, and need not create any graphics or other visual resources. Users simply enter their ad copy and specify their design and color preferences from among the many options displayed in the intuitively organized user interface containing both the customizable ad properties and the user-friendly, integrated help that explains each option.
The Textpandable ad template is available in several standard IAB ad unit sizes and shapes, including 250x250 IMU squares, 160x600 IMU skyscrapers, and 300x600 IMU half page ads. Advertisers can also choose a non-standard size by selecting Custom IMU. For any size chosen, advertisers can select the color of up to 45 different graphical components of the Textpandable ad template, including the color of various lines, buttons, backgrounds, and sections. Users can also tailor nearly 60 non-color settings, such as font style, background patterns, text alignment, and total expanding text areas. The Textpandable thus offers advertisers a virtually endless array of creative possibilities with which to differentiate their brand or message, while still maintaining a clean and elegant overall ad look. More advanced users also have the ability to enter HTML and thereby further increase their creative choices.
Ads based on the Textpandable ad template are inherently interactive because they offer a mini-browsing experience within each ad. Internet users viewing the ad can actively decide when and what additional information will be displayed in the ad space, rather than passively waiting for the information to be presented by the ad itself.
Despite its graceful and spacious appearance, the Textpandable ad template can contain up to about 5,000 words of expandable ad copy. This unique and powerful feature makes it possible to embed -- in a single online ad -- a wide variety of information-packed content by or about the advertiser, including full company press releases; sample editorial content; press coverage about the advertiser, its offerings, or any related topics; political campaign platforms; relevant industry reports or articles; in-depth product or service information; or any other detailed text. The ability to incorporate lengthier bodies of expandable text is especially useful for news and information sites, ezines, blogs, and other content sites that want to tempt Internet users with a longer and more enticing sample of their editorial content.
Because the Textpandable can hold much more information than conventional text-based ads, the ad template leads to smarter click decisions by Internet users and thereby better optimizes the CPC (cost per click) pricing model for advertisers. Such a CPC-optimized ad decreases frustration and wasted time for the Internet user and lowers CPC campaign expenses for the advertiser. By contrast, ads that offer insufficient information often waste the time of the Internet user who must click on the ad to get redirected to a campaign page or web site, only to discover that the ad promotes nothing of interest to the Internet user, while needlessly increasing the advertisers CPC costs.
Within the space limitations of the ad unit selected, the advertiser can decide how much ad copy will appear initially (without any text expansion by the Internet user). Some advertisers may prefer to display as much as possible to ensure that certain information is communicated even if the Internet user chooses not to expand any portion of the ad. Other advertisers may prefer to keep most of the ad text initially hidden, in order to create an even cleaner, minimalist look, or to prompt curious Internet users to interact with the Textpandable for the additional information embedded within the ad. By revealing ad text only when the Internet user selects it, online advertisers can also more effectively incorporate humor and surprises that unfold in stages.
The lightweight size of the Textpandable (under 40KB) makes the ad template IAB compliant and widely deployable. Thus, the multi-purpose Textpandable can be placed anywhere, from the most basic website in need of some visual variation, to the largest ad network or portal, where brand competition and differentiation present a constant challenge.
The Textpandable is powered by the snap2eyes Rich Media Ad Factory (or RMAF) Platform a proprietary technology that creates affordable rich media ads out of customizable templates. The RMAF Platform enables advertisers to choose from a range of sophisticated online ad templates and then tailor the eye-catching animation by combining it with their ad campaign content. Once an ad template such as the Textpandable has been tailored and finalized, the user receives it in the Macromedia® Flash® File Format (SWF), along with a deployment guide.
Because we plan to offer many more online ad templates that are customized with the RMAF, we wanted to offer the Textpandable free of charge, so that new users would always have a risk-free way to familiarize themselves with the technology, noted Gil Lahav, Co-Founder and CEO of snap2eyes.
The Textpandable ad template is showcased on www.textpandable.com, where a simulated Textpandable ad and the corresponding user interface are displayed. The textpandable.com site requires no registration and immediately enables anyone to experiment with each customization option to see how it affects the sample Textpandable displayed nearby. Registered RMAF users will soon be able to create, customize, and receive deployable Textpandables for free, when the RMAF Platform is launched later this month.
About snap2eyes LLC:
Founded in June 2005, snap2eyes LLC is headquartered in New York City and develops proprietary, rich media technologies that lower costs for online advertisers and increase revenues for web publishers. The company offers affordable internet marketing solutions that optimize the process and results of online advertising.
The technology and business methods underlying the RMAF Platform are patent pending. snap2eyes, Rich Media Ad Factory, RMAF, and Textpandable are trademarks of snap2eyes LLC. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.
# # #
Press Contact: Gil Lahav
Company Name: snap2eyes LLC
Phone: 646-416-6276
Website: www.snap2eyes.com
