Direct Mail, Print Advertising, Website and PR Come Together to Reach Catholics Nationwide

FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Eternal Image, Inc. (OTC: ETIM.PK), a public company engaged in the design, manufacturing and marketing of brand image caskets and urns, today announced it is launching a direct marketing program designed to saturate the Catholic marketplace with information about its new line of Vatican Library Collection™ urns.

The direct mail program is directed at nearly 42,000 Catholic priests, parishes and diocese; as well as Catholic cemeteries, hospitals and nursing homes. It will begin mailing at the end of this month and reach the vast majority of U.S. outlet in these categories.

The direct mail piece is part of a coordinated launch program that includes print advertising in Catholic Digest Magazine and similar outlets. A public relations outreach program to Catholic media is resulting in interviews on radio programs and in print directed at these markets.

"Our goal is simple: if you are Catholic we want you to know about the Vatican Library Collection™ funerary products from Eternal Image," said Nick Popravsky, vice president of sales and marketing for EI. "The response to the line has been very strong, and we feel that as more core customers learn about it the volume can only continue to grow."

EI is currently seeking to expand its distribution overseas under its global licensing agreement. The agreement with Vatican Library Collection™ allows EI to market worldwide and the company is working to establish international distribution and expects to announce more details in the second quarter of this year.

In addition, EI's newly renovated website includes a complete section about the line. It can be found at www.eternalimage.net.

Proceeds of the sale of each urn (and, later this year, each casket) benefit the famed Vatican Library, a historical collection of more than two million printed works. Until very recently the special collection, established by Pope Nicholas in 1451 within the Vatican, was protected with such dedication that only a handful of scholars have had access. Today the collection, its artifacts spanning 2000 years, is becoming visible to a wider audience.

Eternal Image remains committed to growing its line of licensed-brand funeral products. For more information, visit http://www.eternalimage.net.

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Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms.

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