Tuesday, July 31, 2007
LinkWorth: The Good
There are a number of link broker sites out there: the good, the bad, and the ugly. I'm not going to name the ones I don't like for a number of reasons, but I will tell you about one that I have been with for several years and that I am very happy with and that is LinkWorth.com.
There are a lot of reasons why I not only like LinkWorth, but also have been very loyal to them. When I was contacted directly by an advertiser after they canceled text ads on our sites, I was surprised that they wanted to do this to get a discount by bypassing LinkWorth. I promptly reported them to LinkWorth and told the former advertiser that I would never take their business, no matter how much they offered us.
I did this because LinkWorth provides a good service and charges about 30% for the text ad fee. This is not a small amount, but the other sites I have seen generally charge about 50%, or 30% of the "wholesale" price. I consider both of these to be excessive, although to be fair LinkWorth does take 50% of the fees when they take care of the marketing and placing of text ads. I have not tried the full service option but it may be worth it.
Once your site is set up in LinkWorth, you can add code to your site which allows the adding and removing of text ads on your site to be automated. If you've ever added and removed links as advertisers change, you know that can take some time and be a headache if you have a lot of sites.
LinkWorth also allows you to buy text ads on other sites and has different types of advertising options. And as a publisher you can also provide a number of options for advertisers.
We have been with LinkWorth for a number of years and also run Google AdSense on most of our sites. Over the past few years the income from AdSense has decreased, but the LinkWorth income has increased and we are now exceeding the most we have ever made with AdSense on a monthly basis.
If you have a web site or a blog and are not not offering text ads on your site, you are missing out on a great additional revenue stream.
[Note: This is not a paid post and it does not contain any paid text link ads. Some links may be affiliate links and can be easily circumvented if you wish. If you want to confirm that I really feel this way, please feel to comment. I really do like LinkWorth...]
