Tuesday, May 27, 2008
Email Delivery Management Services Extended
BlueHornet Networks Extends SureSend Email Delivery Management Services
MINNEAPOLIS-- May 27, 2008 --BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today introduced QuickStart, the latest addition to its SureSendT e-mail deliverability enhancement platform. To help email marketers improve their inbox delivery rates and online reputation, SureSend QuickStart enables online marketers to use many of SureSend's most popular features with any email deployment service. These tools and services include deliverability rate and CAN-SPAM compliance checks, ISP whitelisting, deliverability optimization tests, proactive consulting and access to BlueHornet best practice webinars and whitepapers.
"Email marketers recognize the challenges involved with getting to the inbox today, but many aren't sure how to begin addressing issues like blacklists, spam filters and building a good online brand reputation," said Tim Marusich, general manager for BlueHornet. "QuickStart gives marketers an easy way to take proactive steps that can offer immediate improvement of deliverability rates. Now that SureSend offerings are no longer exclusive to BlueHornet clients, email marketers, regardless of whether they use an in-house email solution or outsourced provider, can kick their deliverability management into high gear."
"By using BlueHornet's SureSend QuickStart technology, Chuck E. Cheese's was able to promptly identify and fix existing issues that were affecting our inbox delivery rates," said Ryan Linders, marketing manager for CEC Entertainment, Inc. "Now we have peace of mind knowing that if future issues arise, QuickStart will help us see them coming in time to preventively reduce the risk of ISP blocking."
QuickStart is the latest addition to BlueHornet's SureSend platform, which was designed to help online marketers improve e-mail inbox deliverability rates and achieve improved results from e-mail campaigns. SureSend combines integrated tools with expert consultation to keep marketers informed about the rapidly changing criteria ISPs and other industry providers use to determine which messages get delivered, filtered or blocked. To learn more about the SureSend e-mail deliverability enhancement platform, visit www.BlueHornet.com/SureSend.
About BlueHornet Networks, Inc.
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. SureSend is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Contacts
Digital River, Inc.
Media Contact:
Heather Morris, 952-253-8828
Public Relations Specialist
publicrelations@digitalriver.com
or
Investor Relations Contact:
Ed Merritt, 952-540-3362
Group Vice President, Investor Relations
investorrelations@digitalriver.com
