Monday, July 10, 2006
New Book Guarantees Email Deliverability Increase
Secrets to Email Deliverability Revealed by ISIPPSuretyMail provider releases book revealing how to increase email deliverability and avoid the junk folder.
San Francisco, CA (PRWEB) July 10, 2006 -- The Institute for Spam and Internet Public Policy (ISIPP), providers of the SuretyMail email accreditation service, has released a new book guaranteed to help email marketers and other volume email senders to increase their email deliverability.
"The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World" is authored by ISIPP's president and CEO, Anne P. Mitchell, and goes on sale to the general public on Tuesday.
Plummeting email deliverability rates are a problem which plagues even the most diligent of email senders in an ever-escalating war against spam. In order to trap the maximum amount of spam, ISPs and spam filters must err on the side of caution, and consequently a lot of legitimate email is accidentally tagged as spam, and delivered to the junk folder instead of the inbox.
With a money-back guarantee, "The Email Deliverability Handbook" promises to help any legitimate email sender to avoid the junk folder and improve the delivery rate of their email.
"Accreditation with an email accreditation service such as SuretyMail is critical, but only part of the solution," explains Mitchell. "Many of the most important steps to ensure high email deliverability must be taken before the email is ever sent. It is this information that "The Email Deliverability Handbook" provides, along with clear, easy-to-follow instructions and examples."
Mitchell, a long-time veteran of the email delivery wars, is one of the original anti-spam experts. Prior to running ISIPP she founded Habeas, one of the very first email deliverability companies, and before that was Director of Legal and Public Affairs for MAPS, the original anti-spam blacklist and first commercial anti-spam company.
"I've seen the issue from both sides, and so I know what both email marketers, and ISPs and spam filters, want. More importantly, I know how to get legitimate email delivered."
And "The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World" is already garnering rave reviews from the experts.
"This is THE email deliverability resource manual for marketers and techies to get permission-based email delivered. The one and only complete best practices guide for marketers and techies on the subject of email deliverability," said Tom Kulzer, CEO of email delivery monitoring company Delivery Monitor. Kulzer, also a principle in AWeber, one of the largest email marketing auto-responder companies, added "It contains the most complete set of email deliverability tips I've ever seen gathered in one place."
"Email gone astray can spell disaster for lawyers and their clients. Attorneys, their staff and especially the IT departments of law firms, would do well to read and take to heart the concise information presented by a true expert in this field. The small cost will be repaid over and over. The information makes good sense and recommendations are efficient to implement," observed Russell Waters, Chairman of the Practicing Attorneys Liability Management Society, Inc., and CounselCounsel.com.
"The Email Deliverability Handbook: Getting Legitimate Email Delivered in a Spam-Filtered World" goes on sale to the general public on Tuesday, July 11th, and may be purchased through ISIPP at http://www.isipp.com/email-deliverability-book.php.
About the Institute for Spam and Internet Public Policy
The Institute for Spam and Internet Public Policy (ISIPP) is a privately held corporation headquartered in the heart of California's Silicon Valley. ISIPP provides email accreditation for email senders through its SuretyMail email accreditation service, anti-spam resources for email receivers, and expert analysis and consulting services to legislators, governmental and regulatory agencies, industry leaders, and the press. For more information see
http://www.isipp.com/.
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Press Contact: Anne Mitchell
Company Name: ISIPP
Email: email protected from spam bots
Phone: 650-292-2198
Website: http://www.isipp.com/email-deliverability-book.php_______________________________________________________
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