Friday, March 09, 2007
Consumers Getting Too Much Junk Mail
BOULDER, COLO. - Mar. 7, 2007 - Consumers think they are getting too much
junk mail according to StopTheJunkMail.com's 2006 fourth quarter survey.
Results show that the majority of survey participants receive at least 6-10
catalogs per week, almost all of which are discarded immediately, leaving
many to question the impact of direct mail on their homes and businesses, as
well as the environment.
StopTheJunkMail.com releases their consumer opinion survey quarterly in an
effort to determine how best to control or eliminate the nuisance and
environmental impact of junk mail. The survey is given anonymously to a
nationwide sampling of consumers to accurately show attitudes toward
unwanted mail.
The survey also asks consumers what they believe are direct mail's "worst
offenders" with banks at the top of the list, followed by catalogs and
coupons. The top three cancelled catalogs during the last quarter were
Lands' End, Wine Country Gift Baskets and Herrington. Direct mail lists that
consumers most asked to be removed from included the Direct Marketing
Association, Experian and Equifax.
While the overall findings show that most people don't appreciate and
immediately throw away unwanted mail, they wouldn't mind the occasional
catalog or direct mail offer if they could control the frequency. One-third
of survey participants wouldn't mind getting catalogs once every three
months, while the majority still says they would rather get a catalog once
or twice a year with e-updates, or shop online exclusively.
Almost half of all survey participants claim to be concerned about the
environmental impact of junk mail - not a surprising statistic in light of
the "green awareness" sprouting up in more and more businesses everyday.
StopTheJunkMail.com's environmentally friendly opt-out service is a
hassle-free way for individuals to make a positive impact on the
environment, while lightening their mail load.
To view a copy of the survey results or get more information on
StopTheJunkMail.com, please contact Margot Brown at 866.769.5885 or
media@stopthejunkmail.com.
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StopTheJunkMail.com, a Boulder, Colo. based company, was founded in 2001 as
a convenient, cost-effective way for subscribers to opt out of receiving
unsolicited mail. For a nominal fee, StopTheJunkMail.com will remove
subscriber information from select mailing lists and plant a tree in an
effort to repopulate forests being depleted by junk mail production.
Margot Brown (media@stopthejunkmail.com)
Co-Founder
StopTheJunkMail.com
PO Box 7130
Boulder, CO 80306-7130
Phone : 866-769-5885
